JACKSONVILLE, Fla. — Facing an ultracompetitive market in one of the nation's fastest-growing cities, UF Health is trying a new way to attract patients: a combination emergency room and urgent care center.
In the past year and a half, UF Health and a private equity-backed company, Intuitive Health, have opened three centers that offer both types of care 24/7 so patients don't have to decide which facility they need.
Instead, doctors there decide whether it's urgent or emergency care —the health system bills accordingly — and inform the patient of their decision at the time of the service.
"Most of the time you do not realize where you should go — to an urgent care or an ER — and that triage decision you make can have dramatic economic repercussions," said Steven Wylie, associate vice president for planning and business development at UF Health Jacksonville. About 70% of patients at its facilities are billed at urgent care rates, Wylie said.
Emergency care is almost always more expensive than urgent care. For patients who might otherwise show up at the ER with an urgent care-level problem — a small cut that requires stitches or an infection treatable with antibiotics — the savings could be hundreds or thousands of dollars.
While no research has been conducted on this new hybrid model, consumer advocates worry hospitals are more likely to route patients to costlier ER-level care whenever possible.
For instance, some services that trigger higher-priced, ER-level care at UF Health's facilities — such as blood work and ultrasounds — can be obtained at some urgent care centers.
"That sounds crazy, that a blood test can trigger an ER fee, which can cost thousands of dollars," said Cynthia Fisher, founder and chair of PatientRightsAdvocate.org, a patient advocacy organization.
For UF Health, the hybrid centers can increase profits because they help attract patients. Those patient visits can lead to more revenue through diagnostic testing and referrals for specialists or inpatient care.
Offering less expensive urgent care around-the-clock, the hybrid facilities stand out in an industry known for its aggressive billing practices.
On a recent visit to one of UF Health's facilities about 15 miles southeast of downtown, several patients said in interviews that they sought a short wait for care. None had sat in the waiting room more than five minutes.
"Sometimes urgent care sends you to the ER, so here you can get everything," said Andrea Cruz, 24, who was pregnant and came in for shortness of breath. Cruz said she was being treated as an ER patient because she needed blood tests and monitoring.
"It's good to have a place like this that can treat you no matter what," said Penny Wilding, 91, who said she has no regular physician and was being evaluated for a likely urinary tract infection.
UF Health is one of about a dozen health systems in 10 states partnering with Intuitive Health to set up and run hybrid ER-urgent care facilities. More are in the works; VHC Health, a large hospital in Arlington, Virginia, plans to start building one this year.
Intuitive Health was established in 2008 by three emergency physicians. For several years the company ran independent combination ER-urgent care centers in Texas.
Then Altamont Capital Partners, a multibillion-dollar private equity firm based in Palo Alto, California, bought a majority stake in Intuitive in 2014.
Soon after, the company began partnering with hospitals to open facilities in states including Arizona, Indiana, Kentucky, and Delaware. Under their agreements, the hospitals handle medical staff and billing while Intuitive manages administrative functions — including initial efforts to collect payment, including checking insurance and taking copays — and nonclinical staff, said Thom Herrmann, CEO of Intuitive Health.
Herrmann said hospitals have become more interested in the concept as Medicare and other insurers pay for value instead of just a fee for each service. That means hospitals have an incentive to find ways to treat patients for less.
And Intuitive has a strong incentive to partner with hospitals, said Christine Monahan, an assistant research professor at the Center on Health Insurance Reforms at Georgetown University: Facilities licensed as freestanding emergency rooms — as Intuitive's are — must be affiliated with hospitals to be covered by Medicare.
At the combo facilities, emergency room specialists determine whether to bill for higher-priced ER or lower-priced urgent care after patients undergo a medical screening. They compare the care needed against a list of criteria that trigger emergency-level care and bills, such as the patient requiring IV fluids or cardiac monitoring.
Inside its combo facilities, UF posts a sign listing some of the urgent care services it offers, including treatment for ear infections, sprains, and minor wounds. When its doctors determine ER-level care is necessary, UF requires patients to sign a form acknowledging they will be billed for an ER visit.
Patients who opt out of ER care at that time are charged a triage fee. UF would not disclose the amount of the fee, saying it varies.
UF officials say patients pay only for the level of care they need. Its centers accept most insurance plans, including Medicare, which covers people older than 65 and those with disabilities, and Medicaid, the program for low-income people.
But there are important caveats, said Fisher, the patient advocate.
Patients who pay cash for urgent care at UF's hybrid centers are charged an "all-inclusive" $250 fee, whether they need an X-ray or a rapid strep test, to name two such services, or both.
But if they use insurance, patients may have higher cost sharing if their health plan is charged more than it would pay for stand-alone urgent care, she said.
Also, federal surprise billing protections that shield patients in an ER don't extend to urgent care centers, Fisher said.
Herrmann said Intuitive's facilities charge commercial insurers for urgent care the same as if they provided only urgent care. But Medicare may pay more.
While urgent care has long been intended for minor injuries and illnesses and ERs are supposed to be for life- or health-threatening conditions, the two models have melded in recent years. Urgent care clinics have increased the scope of injuries and conditions they can treat, while hospitals have taken to advertising ER wait times on highway billboards to attract patients.
Intuitive is credited with pioneering hybrid ER-urgent care, though its facilities are not the only ones with both "emergency" and "urgent care" on their signs. Such branding can sometimes confuse patients.
While Intuitive's hybrid facilities offer some price transparency, providers have the upper hand on cost, said Vivian Ho, a health economist at Rice University in Texas. "Patients are at the mercy of what the hospital tells them," she said.
But Daniel Marthey, an assistant professor of health policy and management at Texas A&M University, said the facilities can help patients find a lower-cost option for care by avoiding steep ER bills when they need only urgent-level care. "This is a potentially good thing for patients," he said.
Marthey said hospitals may be investing in hybrid facilities to make up for lost revenue after federal surprise medical billing protections took effect in 2022 and restricted what hospitals could charge patients treated by out-of-network providers, particularly in emergencies.
"Basically, they are just competing for market share," Marthey said.
UF Health has placed its new facilities in suburban areas near freestanding ERs owned by competitors HCA Healthcare and Ascension rather than near its downtown hospital in Jacksonville. It is also building a fourth facility, near The Villages, a large retirement community more than 100 miles south.
"This has been more of an offensive move to expand our market reach and go into suburban markets," Wylie said.
Though the three centers are not state-approved to care for trauma patients, doctors there said they can handle almost any emergency, including heart attacks and strokes. Patients needing hospitalization are taken by ambulance to the UF hospital about 20 minutes away. If they need to follow up with a specialist, they're referred to a UF physician.
"If you fall and sprain your leg and need an X-ray and crutches, you can come here and get charged urgent care," said Justin Nippert, medical director of two of UF's combo centers. "But if you break your ankle and need it put back in place it can get treated here, too. It's a one-stop shop."
Even in Florida, not many older adults have gotten the shot yet. That's telling for a place with a high concentration of seniors because, while the virus has traditionally been thought of as a childhood ailment that affects babies, older adults can suffer from it, too. And Florida, with its humid weather, is the nation's ground zero for RSV. Each year, infections typically start in Florida and the Southeast before spreading to other parts of the United States, according to the University of Florida's Emerging Pathogens Institute.
The Sunshine State's RSV season runs longer than anywhere else in the U.S., the institute said. There and in other places with tropical, humid climates, outbreaks can occur sporadically throughout most of the year, according to the institute.
That means RSV season is already underway in some parts of Florida and is coming soon to the rest of the country. Here's what to know about it:
Q: What Is RSV?
The respiratory virus is common but gained more widespread recognition amid the COVID pandemic.
In medical school, many doctors were taught that RSV was an important pediatric illness but not a major issue for older adults, said William Schaffner, an infectious diseases specialist at Vanderbilt University Medical Center in Tennessee.
The pathogen typically follows a seasonal pattern and usually causes mild cold-like symptoms, but it can lead to serious problems such as pneumonia in infants and seniors. It spreads through coughing, sneezing, direct contact, and contaminated surfaces.
An estimated 58,000 to 80,000 children under age 5 are hospitalized each year due to RSV in the United States, and as many as 300 die, according to the Centers for Disease Control and Prevention. Kids at highest risk include premature infants and those younger than 2 with chronic lung disease or congenital heart disease. RSV is the leading cause of infant hospitalization in the U.S.
Federal health officials also estimate that up to 160,000 older adults are hospitalized each year due to RSV and as many as 10,000 die.
For those infected, it can be a "really nasty and long-lasting type of illness," said Nathaniel Hupert, co-director of the Cornell Institute for Disease and Disaster Preparedness at Weill Cornell Medicine in New York City.
In Florida, each of five regions has a slightly different period of heightened transmission. For example, central Florida's runs from August to March.
Individual cases of RSV are not reportable to Florida health officials. Only outbreaks are. For now, RSV activity is steady in the Tampa Bay counties. BayCare Health System has seen "very few hospitalizations, especially for adults at this time," said Laura Arline, its chief quality officer.
Q: What Vaccines Are Available?
In 2023, federal regulators signed off on RSV vaccines from pharmaceutical companies Pfizer and GSK. This year, they also green-lighted a shot from Moderna, which uses mRNA technology, as with its covid vaccine.
They also cleared an immunization called nirsevimab, an antibody drug, for use in babies last year.
Q: Who Is Eligible to Be Inoculated?
The CDC urges anyone age 75 or older to get vaccinated. The agency also recommends that those 60 to 74 at high risk of severe illness get the jab. That includes people with chronic heart or lung conditions and patients at nursing homes or other long-term care facilities.
Unlike with flu and covid, the RSV shot is not an annual immunization. Eligible seniors should receive the vaccine once. The best time to do so is in the late summer or early fall, the federal agency said.
To protect young children, health authorities recommend that pregnant mothers get Pfizer's vaccine sometime during weeks 32 through 36 of pregnancy — with the dose administered from September to January — or that infants be immunized with an antibody drug.
Nirsevimab, developed by pharmaceutical companies AstraZeneca and Sanofi, is recommended for infants younger than 8 months during or entering their first RSV season. Another dose is urged for some kids ages 8 to 19 months who are at high risk and entering their second RSV season.
Nationally, an estimated 24% of those 60 or older reported getting an RSV vaccine during the initial rollout, and an additional 11% said they definitely planned to get it, according to CDC survey data from May.
Considering the lack of a universal health care system, and with many people having no primary care physician, "I think that this is a pretty impressive showing," said Hupert of the Cornell Institute for Disease and Disaster Preparedness.
Q: How Much Do the Shots Cost?
The list price of GSK's vaccine is $280 per dose. Pfizer's is $295 per dose. Moderna's retails for about the same, according to health care company GoodRx.
The amount people pay out-of-pocket is set by their insurance coverage's prescription drug plan.
Under the Inflation Reduction Act of 2022, adults enrolled in Medicare Part D drug plans can receive federally recommended vaccines free, said Centers for Medicare & Medicaid Services spokesperson Lorraine Ryan in an email. If someone with Part D is having trouble obtaining RSV vaccine coverage, they should contact their plan or call 1-800-MEDICARE (800-633-4227) for assistance.
Q: Where Are the Vaccines Offered?
Doctor's offices might stock them, but pharmacies or drugstores administered the majority of shots during the first season of availability.
Schaffner, of the Vanderbilt University Medical Center, said that's because the vaccines are covered under Medicare Part D — not Part B. Many physicians "simply don't deal with" Part D-covered immunizations, he said. Pharmacies do, though.
Q: Why Have So Few People Been Immunized?
Federal health officials last year said all adults 60 or older should have the option of getting a vaccine after discussing it with a health care provider. This is known as a "shared clinical decision-making" recommendation and has since been replaced with the latest guidance for those age 60 and beyond.
Shared clinical decision-making recommendations create financial and logistical barriers that can hinder vaccine uptake, according to the Champions for Vaccine Education, Equity + Progress, a coalition of patient, provider, and public health organizations.
Many physicians didn't know about the shots during the first season of availability and weren't convinced of their importance, so further education was needed, Schaffner added. A lot were cautious, too, he said, because of reports of a rare nervous system disorder, Guillain-Barré syndrome, occurring in a small share of people post-vaccination.
When Bristeria Clark went into labor with her son in 2015, her contractions were steady at first. Then, they stalled. Her cervix stopped dilating. After a few hours, doctors at Phoebe Putney Memorial Hospital in Albany, Georgia, prepped Clark for an emergency cesarean section.
It wasn't the vaginal birth Clark had hoped for during her pregnancy.
"I was freaking out. That was my first child. Like, of course you don't plan that," she said. "I just remember the gas pulling up to my face and I ended up going to sleep."
She remembered feeling a rush of relief when she woke to see that her baby boy was healthy.
Clark, a 33-year-old nursing student who also works full-time in county government, had another C-section when her second child was born in 2020. This time, the cesarean was planned.
Clark said she's grateful the physicians and nurses who delivered both her babies were kind and caring during her labor and delivery. But looking back, she said, she wishes she had had a doula for one-on-one support through pregnancy, childbirth, and the postpartum period. Now she wants to give other women the option she didn't have.
Clark is a member of Morehouse School of Medicine's first class of rural doulas, called Perinatal Patient Navigators.
The program recently graduated a dozen participants, all Black women from southwestern Georgia. They have completed more than five months of training and are scheduled to begin working with pregnant and postpartum patients this year.
"We're developing a workforce that's going to be providing the support that Black women and birthing people need," Natalie Hernandez-Green, an associate professor of obstetrics and gynecology at Morehouse School of Medicine, said at the doula commencement ceremony in Albany, Georgia.
Albany is Morehouse School of Medicine's second Perinatal Patient Navigator program site. The first has been up and running in Atlanta since training began in the fall of 2022.
Georgia has one of the highest rates of maternal mortality in the country, according to an analysis by KFF, a health information nonprofit that includes KFF Health News. And Black Georgians are more than twice as likely as white Georgians to die of causes related to pregnancy.
"It doesn't matter whether you're rich or poor. Black women are dying at [an] alarming rate from pregnancy-related complications," said Hernandez-Green, who is also executive director of the Center for Maternal Health Equity at Morehouse School of Medicine. "And we're about to change that one person at a time."
The presence of a doula, along with regular nursing care, is associated with improved labor and delivery outcomes, reduced stress, and higher rates of patient satisfaction, according to the American College of Obstetricians and Gynecologists.
Doulas are not medical professionals. They are trained to offer education about the pregnancy and postpartum periods, to guide patients through the health care system, and to provide emotional and physical support before, during, and after childbirth.
Morehouse School of Medicine's program is among a growing number of similar efforts being introduced across the country as more communities look to doulas to help address maternal mortality and poor maternal health outcomes, particularly for Black women and other women of color.
Now that she has graduated, Clark said she's looking forward to helping other women in her community as a doula. "To be that person that would be there for my clients, treat them like a sister or like a mother, in a sense of just treating them with utmost respect," she said. "The ultimate goal is to make them feel comfortable and let them know ‘I'm here to support you.'" Her training has inspired her to become an advocate for maternal health issues in southwestern Georgia.
Grants fund Morehouse School of Medicine's doula program, which costs $350,000 a year to operate. Graduates are given a $2,000 training stipend and the program places five graduates with health care providers in southwestern Georgia. Grant money also pays the doulas' salaries for one year.
Thirteen states cover doulas through Medicaid, according to the Georgetown University Center for Children and Families.
Hardeman and others have found that when Medicaid programs cover doula care, states save millions of dollars in health care costs. "We were able to calculate the return on investment if Medicaid decided to reimburse doulas for pregnant people who are Medicaid beneficiaries," she said.
That's because doulas can help reduce the number of expensive medical interventions during and after birth, and improving delivery outcomes, including reduced cesarean sections.
"An infant that is born at a very, very early gestational age is going to require a great deal of resources and interventions to ensure that they survive and then continue to thrive," Hardeman said.
There is growing demand for doula services in Georgia, said Fowzio Jama, director of research for Healthy Mothers, Healthy Babies Coalition of Georgia. Her group recently completed a pilot study that offered doula services to about 170 Georgians covered under Medicaid. "We had a waitlist of over 200 clients and we wanted to give them the support that they needed, but we just couldn't with the given resources that we had," Jama said.
Doula services can cost hundreds or thousands of dollars out-of-pocket, making it too expensive for many low-income people, rural communities, and communities of color, many of which suffer from shortages in maternity care, according to the March of Dimes.
The Healthy Mothers, Healthy Babies study found that matching high-risk patients with doulas — particularly doulas from similar racial and ethnic backgrounds — had a positive effect on patients.
"There was a reduced use of pitocin to induce labor. We saw fewer requests for pain medication. And with our infants, only 6% were low birth weight," Jama said.
Still, she and others acknowledge that doulas alone can't fix the problem of high maternal mortality and morbidity rates.
States, including Georgia, need to do more to bring comprehensive maternity care to communities that need more options, Hardeman said.
"I think it's important to understand that doulas are not going to save us, and we should not put that expectation on them. Doulas are a tool," she said. "They are a piece of the puzzle that is helping to impact a really, really complex issue."
In the meantime, Joan Anderson, 55, said she's excited to get to work supporting patients, especially from rural areas around Albany.
"I feel like I'm equipped to go out and be that voice, be that person that our community needs so bad," said Anderson, a graduate of the Morehouse School of Medicine doula program. "I am encouraged to know that I will be joining in that mission, that fight for us, as far as maternal health is concerned."
Anderson said that someday she wants to open a birthing center to provide maternity care. "We do not have one here in southwest Georgia at all," Anderson said.
In addition to providing support during and after childbirth, Anderson and her fellow graduates are trained to assess their patients' needs and connect them to services such as food assistance, mental health care, transportation to prenatal appointments, and breastfeeding assistance.
Their work is likely to have ripple effects across a largely rural corner of Georgia, said Sherrell Byrd, who co-founded and directs SOWEGA Rising, a nonprofit organization in southwestern Georgia.
"So many of the graduates are part of church networks, they are part of community organizations, some of them are our government workers. They're very connected," Byrd said. "And I think that connectedness is what's going to help them be successful moving forward."
This reporting is part of a fellowship with the Association of Health Care Journalists supported by The Commonwealth Fund. It comes from a partnership that includes WABE, NPR, and KFF Health News.
Montana is poised to become the latest state to increase scrutiny of how its nonprofit hospitals deliver community benefits in exchange for their tax-exempt status.
Under proposed rules, the Montana Department of Public Health and Human Services plans to collect data on nonprofit hospitals' charitable acts, such as discounting prices, providing health education, or conducting free screenings. Montana officials expect to adopt the new rules in August, but state officials have yet to set standards for exactly what constitutes acceptable giving or how much hospitals must do.
The proposal comes some four years after a state audit found shortcomings in the health department's oversight. The rules largely mirror federal requirements that national health policy analysts said have yet to lead to any meaningful enforcement.
"What is being proposed in Montana doesn't really move the needle," said Kevin Barnett, a researcher with the California-based nonprofit Public Health Institute who has studied hospital community benefits for decades. "It kicks the can down the road to say 'we'll consider this another day.'"
State officials would now be paying more attention, he said, but the impact depends on what they do with the information.
Montana's plan is part of a national trend by states to try to cover federal enforcement gaps. The state would join at least 10 others that require nonprofit hospitals to create a broad community benefit plan and 25 states that mandate the facilities publicly share their financial assistance policies, according to The Hilltop Institute, a think tank at the University of Maryland-Baltimore County.
Policymakers have focused on nonprofit hospitals as a growing number of people in the U.S. struggle to afford medical care and, altogether, owe at least $220 billion in medical debt. The debt disproportionately affects people in poverty and Black people, according to data analyzed by KFF, a health information nonprofit that includes KFF Health News.
States with set giving standards take different approaches. In recent years, California adopted new reporting requirements for hospitals to show how they serve vulnerable populations. Oregon created new rules for when and how hospitals must provide patients discounted care. And five states — Illinois, Nevada, Pennsylvania, Texas, and Utah — have set minimums that hospitals must spend toward community benefits.
Just over half of the hospitals in the U.S. are nonprofits. While each must report the "community benefits" they provide, federal law doesn't specify which services qualify or how much to give. Inconsistent hospital reports make it difficult to distinguish between low and high givers.
Montana's 2020 state audit found that hospitals report benefits vaguely and inconsistently. The following year, a KFF Health News investigation found that, even by hospitals' own reports, some of Montana's richest facilities fell behind the national average in community benefit spending.
A Montana law passed in 2023 requires the state health department to track hospitals' giving and to define standards. The department's proposed rules spell out some requirements, such as calling on hospitals to post financial assistance policies prominently online. But mostly, the list of requirements sets the stage for more to come.
Holly Matkin, a health department spokesperson, said the agency will establish standards that are "fair to all nonprofit hospitals." The state plans to collect data over a three-year period to begin establishing standards in 2026.
The state's proposed rules have some differences from federal requirements, such as mandating hospital-level reports as opposed to systemwide information that covers numerous hospital locations. They also leave room for the state to seek more details about how hospitals provide care at reduced prices, such as the number of people who receive financial aid or the average amount given per person.
But the Montana Hospital Association lobbied legislators against including too many reporting rules, arguing it would increase hospitals' administrative burden. State lawmakers then narrowed the data the state can collect to largely the information hospitals already provide to the federal government. The association supports the state's rules as proposed but has said any state standards need flexibility.
"The truth is that most communities have more health needs than they can effectively address," said Bob Olsen, president and CEO of the Montana Hospital Association. "Models that apply a one-size-fits-all standard on communities take decision-making out of local communities, and have the potential to do more harm than good."
Adam Zarrin, director of state government affairs with the Leukemia & Lymphoma Society, supported Montana's proposal during a June 18 public hearing. But he testified that Montana could do more, such as mandating screening for financial assistance and requiring that hospitals provide it to patients at particular income levels.
"These rules could go even further to provide greater access and protections for Montanans who need and apply for financial assistance," Zarrin said.
Health department officials said they plan to create numerical or narrative standards for judging how hospitals say they've responded to people's needs — or a combination of the two. Officials are still vague on what either standard could entail. But they have said the benchmarks would be set each year based on each hospital's size and patient revenue. Hospitals with operating losses wouldn't have to meet the forthcoming rules.
Ge Bai, a health policy professor at Johns Hopkins University who has long studied hospitals' community benefits, said such standards come with trade-offs. For example, standards that can be met through words rather than numbers might allow large hospitals to pay consultants to window-dress the story of their benefits while smaller systems struggle to show their worth. She said numerical rules, such as spending minimums, could cause some hospitals to slow efforts once they meet the state's requirement.
"It's not perfect," Bai said. "But If we don't do anything, well, that's the status quo."
In 2020, Oregon set minimums for the free or discounted care hospitals must provide, but even with those rules, the state's overall charity care spending didn't increase, Bai said. Last summer, lawmakers there added a new set of rules, including that hospitals must screen patients with large hospital bills to see if they qualify for financial assistance.
California also has implemented a combination of standards. In recent years, the state expanded reporting requirements, mandating that nonprofit hospitals explain the math behind their community benefits tally and detail how they're serving vulnerable populations such as people who are homeless. The state also mandated that hospitals offer discounted care to uninsured patients or some people with costly medical bills.
Even in states like California, it can be hard to see how those policies affect patients who struggle to access care, said Barnett of the Public Health Institute. He said he'd like to see states require hospitals to reduce health disparities with specific outcomes, such as lowering preventable emergency room visits by people from especially poor neighborhoods.
In 2025, California will start requiring hospitals to submit annual reports that include an analysis of access to care and a plan to address disparities. The state is still defining those reporting rules.
Whatever standard states employ, health policy researchers said promoting transparency is key, such as by standardizing reporting rules to provide a clear picture across systems. Bai said Montana's rules are a good first step.
Matkin, from the state health department, said whatever giving benchmarks Montana sets won't be a copy-and-paste of what others have tried. The department plans to create standards unique to Montana.
WALL, S.D. — Stacey Schulz parks in a rear lot to avoid the crowded Main Street entrances to her local pharmacy.
"During the summer, it's kind of hectic," she said after greeting the pharmacist and technician by name.
That's because Schulz's pharmacy is tucked inside Wall Drug, a tourist attraction that takes up almost an entire block and draws more than 2 million visitors a year to a community of fewer than 700 residents.
The business is named after the town of Wall, which is just off Interstate 90 near Badlands National Park. Colorful, hand-painted billboards dot the roadside for hundreds of miles, telling motorists how far they are from Wall Drug's free ice water, 5-cent coffee, and homemade doughnuts. Visitors can pan for gold, listen to singing animatronic cowboys, try on Western wear, and shop for souvenirs, including plush jackalopes — mythical jackrabbits with antelope horns.
It's the lone pharmacy in Wall, serving locals year-round. Some, like Schulz, live in town, while others live on ranches as far as 60 miles away. The next-nearest pharmacy is a 30-minute drive northeast.
Wall Drug also serves tourists who forget their prescriptions at home, get sick while roaming the country in their RVs, or hurt themselves while hiking through the otherworldly rock formations of the scorching Badlands, said Cindy Dinger, its sole pharmacist.
Wall has no hospital, but a clinic is open four days a week. Schulz, a medical assistant there, said she and her co-workers see a lot of summer tourists. They send them to Wall Drug to pick up prescriptions.
"And then we tell them to get fudge before they leave," Schulz said.
The Wall Drug pharmacy has fewer customers than a typical city pharmacy, which can mean less profit, Dinger said.
She said some of its prices are higher because the store can't negotiate discounts as steep as the deals suppliers grant chain pharmacies. Rural drugstores also lack leverage with insurers, and they face increasing competition from mail-order pharmacies.
Another challenge is staffing. When Dinger needs time off, she finds a fill-in from Rapid City, nearly an hour's drive away.
"It's a challenge getting relief if I want to go on vacation or if I need a cover so that I can go to a doctor's appointment," she said. "You take what you can get and try to schedule around it."
Dinger said her pharmacy would struggle without the rest of Wall Drug.
"All this stuff around us — the poster and print shop, the boot shop, the fudge shop, the café — they pay our bills," she said.
The pharmacy's white facade, with stained-glass signs and windows, is modeled after that of the original drugstore, which was across the street. The window displays and top shelves inside the store are filled with vintage pharmacy supplies, including manuals, glass medicine bottles, and a suppository-making machine.
Tourists carrying shopping bags and sporting new cowboy hats stop to look at the displays. "It's a real pharmacy," a woman said, sounding surprised.
Dinger and Sylvia Smith, the store's only pharmacy tech, ring customers up below a Tiffany-style light fixture and retrieve prescriptions stored behind a wooden desk and wall.
Customer Will Lovitt said a friend advised him and his wife to stop at Wall Drug during their drive from Indiana to the Black Hills in western South Dakota. Lovitt developed a rash on the trip and ended up using the visit to get Dinger's advice on treating it.
He said it can be difficult for tourists to know where to find medical help, especially when driving through rural states like South Dakota.
"I think it's time that America gets back to the grass roots of the small-town doctor and the small-town pharmacist," Lovitt said.
Alex Davis and a friend decided to visit Wall Drug on their road trip from Kansas to Yellowstone National Park.
"Then, when I saw there was a little pharmacy, I thought I'd grab something that I needed," she said.
Davis bought Dramamine to treat car sickness on the long drive.
Dinger said she occasionally sees unusual situations, like the time several years ago when a park ranger needed antibiotics after getting bitten by a prairie dog.
"You never know what kind of diseases they might be carrying," she said of the animals, which recently were hit with an outbreak of plague.
Rick Hustead is the chairman of Wall Drug. The store was opened in 1931 by his grandfather, pharmacist Ted Hustead. Ted's wife, Dorothy, had the idea to advertise its soda fountain and free ice water to tourists traveling along unpaved roads during the hot years of the Dust Bowl era. Rick's father, pharmacist Bill Hustead, began expanding the store in the '50s, turning it into the tourist magnet it is today.
Rick Hustead didn't follow his father and grandfather's path to pharmacy school, so he had to recruit pharmacists from elsewhere.
Hustead found Dinger in 2010 after writing a letter to each pharmacist in the state.
Dinger said she was living at the time in Sioux Falls, South Dakota's most populous city. But she and her husband were interested in raising their kids in a small town, the way she grew up. Dinger was also attracted by the store's limited hours: She'd be done working by 5 p.m. on weekdays and have the weekends off.
Hustead said his family has never considered closing the pharmacy, even though it's not the main attraction for most visitors.
"We can't be Wall Drug without being a drugstore," he said.
Pharmacist Mark Mikhael has lost 50 pounds over the past 12 months. He no longer has diabetes and finds himself "at my ideal body weight," with his cholesterol below 200 for the first time in 20 years. "I feel fantastic," he said.
Like millions of others, Mikhael credits the new class of weight loss drugs. But he isn't using brand-name Wegovy or Zepbound. Mikhael, CEO of Orlando, Florida-based Olympia Pharmaceuticals, has been getting by with his own supply: injecting himself with copies of the drugs formulated by his company.
He's far from alone. Mikhael and other industry officials estimate that several large compounding pharmacies like his are provisioning up to 2 million American patients with regular doses of semaglutide, the scientific name for Novo Nordisk's Wegovy, Ozempic, and Rybelsus formulations, or tirzepatide, the active ingredient in Eli Lilly's Zepbound and Mounjaro.
The drug-making behemoths fiercely oppose that compounding business. Novo Nordisk and Lilly lump the compounders together with internet cowboys and unregulated medical spas peddling bogus semaglutide, and have high-powered legal teams trying to stop them. Novo Nordisk has filed at least 21 lawsuits nationwide against companies making purported copies of its drugs, said Brianna Kelley, a spokesperson for the company, and urges doctors to avoid them. The FDA, too, has cautioned about the potential danger of the compounds, and leading obesity medicine groups starkly warn patients against their use.
But this isn't an illegal black market, though it has shades of gray.
The FDA allows and even encourages compounding pharmacies to produce and sell copycats when a drug is in short supply, and the wildly popular GLP-1 drugs have enduring shortages — first reported in March 2022 for semaglutide and in December 2022 for tirzepatide. The drugs have registered unprecedented success in weight loss. They are also showing promise against heart, kidney, and liver diseases and are being tested against conditions as diverse as Alzheimer's disease and drug addiction.
In recent years, the U.S. health care system has come to depend on compounding pharmacies, many of which are run as nonprofits, to plug supply holes of crucial drugs like cancer medicines cisplatin, methotrexate, and 5-fluorouracil.
Most compounded drugs are old, cheap generics. Semaglutide and tirzepatide, on the other hand, are under patent and earn Novo Nordisk and Lilly billions of dollars a year. Sales of the diabetes and weight loss drugs this year made Novo Nordisk Europe's most valuable company and Lilly the world's biggest pharmaceutical company.
While the companies can't keep up with demand, they heatedly dispute the right of compounders to make and sell copies. Lilly spokesperson Kristiane Silva Bello said her company was "deeply concerned" about "serious health risks" from compounded drugs that "should not be on the market."
Yet marketed they are. Even Hims & Hers Health — the telemedicine prescriber that got its start with erectile dysfunction drugs — is now peddling compounded semaglutide. It ran ads for the drugs during NBA playoff games. (According to a Hunterbrook Media report, Hims & Hers' semaglutide supplier has faced legal scrutiny.)
The compounded forms are significantly cheaper than the branded drugs. Patients pay about $100 to $450 a month, compared with list prices of roughly $1,000 to $1,400 for Lilly and Novo Nordisk products.
Five compounders and distributors interviewed for this article said they conduct due diligence on every lot of semaglutide or tirzepatide they buy or produce, upholding standards of purity, sterility, and consistency similar to those practiced in the commercial drug industry. Compounders operate under strict federal and state standards, they noted.
However, the raw materials used in the compounded forms may differ from those produced for Novo Nordisk and Lilly, said GLP-1 co-inventor Jens Juul Holst, of the University of Copenhagen, adding that care must be taken in drug production lest it cause potentially harmful immune reactions.
To date, according to FDA spokespeople, reports of side effects from taking compounded versions haven't raised major alarms. But everyone with knowledge of the industry, including the compounders themselves, worry that a single batch of a poorly made drug could kill or maim people and destroy confidence in their business.
"I liken the compounding industry to the airline industry," Mikhael said. "When you have an airline crash, it hurts everybody."
Warnings From the Past
The industry endured just such a catastrophe in 2012, when the New England Compounding Center released a contaminated injectable steroid that killed at least 64 people and harmed hundreds more.
In response, Congress and the FDA had strengthened oversight. Mikhael's company is an outsourcing facility, or 503B compounding pharmacy — so-named for a section of the 2013 law that set new requirements for drug compounders. The companies are licensed to make slightly different versions of FDA-approved drugs in response to shortages or a patient's special needs.
The law created two classes of compounding pharmacies: The FDA regulates the larger 503B compounders with standards like commercial drug companies, while 503A pharmacies make smaller lots of drugs and are largely overseen by state boards of pharmacy.
The 503A facilities also are producing compounded semaglutide and tirzepatide for hundreds of thousands of patients. Like the 503Bs, these operations take the active ingredient, produced as a powder in FDA-registered factories, mostly in China, then reconstitute it with sterile water and an antimicrobial in small glass vials.
Together, the compounding pharmacies may account for up to 30% of the semaglutide sold in the U.S., Mikhael said, although he cautions that is a "wild ballpark figure" since no one, including the FDA, is tracking sales in the industry.
The compounders say the companies should increase production if they're worried about competition. Like the dozens of other drugs they produce for hospitals and medical practices, the compounders say, the two diet drugs are essential products.
"If you don't want a 503B facility to make a copy, it's pretty simple: Don't go short," said Lee Rosebush, chair of a trade association for 503B pharmacies. "FDA created this system because these are necessary drugs."
Novo Nordisk hasn't specified why it can't keep up with demand, but the bottleneck apparently lies in the company's inability to fill and sterilize enough of its special drug auto-injectors, said Evan Seigerman, a managing director at BMO Capital Markets.
The company announced June 24 that it was investing $4.1 billion in new production lines at its Clayton, North Carolina, site. The FDA last year issued a warning over procedural violations at the site and separate cautions at an Indiana facility that Novo Nordisk took over recently.
Compounding for Dummies
At least 28 companies mostly in China, are registered with the FDA to produce or distribute semaglutide. At least half the companies have entered the market in the past 12 months, driving the raw material's price down by 35%, according to Scott Welch, who runs a 503A pharmacy in Arlington, Virginia.
Compounders can buy powdered semaglutide from some U.S. distributors for less than $4,000 a gram, said Matthew Johnson, president and CEO of distributor Pharma Source Direct. That comes out to as little as $10 per weekly 2.5-microgram dose – not including overhead and other costs.
While Ozempic or Wegovy patients use a Novo Nordisk device to inject the drug, patients using compounded products draw them from a vial with a small needle, like the device diabetics use for insulin.
Some medical practices provide the compounded drug to patients as part of a weight loss package, with markups. Last July, Tabitha Ries, a single mother of six who works as a home health care aide in Garfield, Washington, found an online clinic that charged her $1,000 for three months of semaglutide along with counseling. She has lost 35 pounds.
She gets the drug from Mindful Weight Loss, a mostly telehealth-based operation led by physician Vivek Gupta of Manhattan Beach, California. Gupta said he's prescribed the weight loss drugs to 1,500 patients, with about 60% using compounded versions from a 503A pharmacy.
He hasn't seen any essential difference in patients using the branded and compounded forms, although "some people say the compounding is a little less effective," Gupta said.
There's some risk in using the non-FDA-approved product, he acknowledged, and he requires patients to sign an informed consent waiver.
"Nothing in life is without risk, but I would also argue that the status quo is not safe for people who need the medicine and can't get it," he said. "They're constantly triggered by all this food that's causing their weight to go up and their sugar to go high, increasing their insulin resistance and affecting their limbs and eyes."
Compounding semaglutide is a helpful sideline for pharmacists like him, Welch said, especially given the pinch on drug sale revenue that has led many independents to close in recent years. He figures he earns 95% of his revenue from compounding drugs, rather than traditional prescriptions.
It's important to distinguish compounded semaglutide from unregulated powders sold as "generic Ozempic" and the like, which may be contaminated or counterfeit, said FDA spokesperson Amanda Hils. But since compounded forms of the drug are not FDA-approved, those who make, prescribe, or use them also should have "an increased level of responsibility or awareness," she said.
Corporate Battles
Novo Nordisk and Lilly, in lawsuits each company has filed against competitors, say their own testing has found bacteria and other impurities in products made by compounding pharmacies. The companies also report patent infringement, but compounders, pointing to the FDA loophole for drugs in shortage, appear to have defeated that argument for now.
When the FDA removes the drugs from the shortage list, 503B compounders must immediately stop selling them. Smaller compounders may be able to produce their products for a reduced number of patients, said Scott Brunner, CEO of the Alliance for Pharmacy Compounding, which represents 503A compounders.
The evaporation of the compounded drug supply could come as a shock to patients.
"I dread it," said David Wertheimer, an internist in Franklin Lakes, New Jersey, who prescribes compounded semaglutide to some patients. "People are not going to be able to plunk down a grand every month. A lot of people will go off the drug, and that's a shame."
Starting in September, if someone in Clemmons, North Carolina, calls 911 to report a cardiac arrest, the first responder on the scene may be a drone carrying an automated external defibrillator, or AED.
"The idea is for the drone to get there several minutes before first responders," such as an emergency medical technician or an ambulance, said Daniel Crews, a spokesperson for the sheriff's office in Forsyth County, where Clemmons is located. The sheriff's office is partnering on the project with local emergency services, the Clinical Research Institute at Duke University, and the drone consulting firm Hovecon. "The ultimate goal is to save lives and improve life expectancy for someone experiencing a cardiac episode," Crews said.
The Forsyth County program is one of a growing number of efforts by public safety and healthcare organizations across the country to use drones to speed up lifesaving treatment in situations in which every second counts.
More than 356,000 people have a cardiac arrest outside of a hospital setting every year in the United States, according to the American Heart Association. Most people are at home when it happens, and about 90% die because they don't get immediate help from first responders or bystanders. Every minute that passes without medical intervention decreases the odds of survival by 10%.
"We've never been able to move the needle for cardiac arrest in private settings, and this technology could meet that need," said Monique Anderson Starks, a cardiologist and associate professor of medicine at Duke University. Starks is leading pilot studies in Forsyth County and James City County, Virginia, to test whether drone AED delivery can improve treatment response times. The work is funded by a four-year grant from the American Heart Association.
A 2017 study found it takes an emergency medical services unit seven minutes, on average, to arrive on the scene following a 911 call, though response times vary considerably by region, and rural wait times can be much longer. Starks said she believes the drone-delivered AEDs in the pilot study could reduce the time to treatment by four minutes compared with first responders.
Unlike a heart attack, which occurs when blood flow to the heart is blocked, a cardiac arrest happens when a heart malfunction causes it to stop beating, typically because of an arrhythmia or an electrical problem. Eighty percent of cardiac arrests start as heart attacks. The only way to get the heart restarted is with CPR and a defibrillator.
In Forsyth County, a drone pilot from the sheriff's department will listen in on 911 calls. If there's a suspected cardiac arrest, the pilot can dispatch the drone even before emergency medical services are contacted. The drone, which weighs 22 pounds and can travel 60 mph, will fly to the location and hover 125 feet in the air before lowering an AED to the ground on a winch. The AED provides simple verbal instructions; the 911 dispatcher on the phone can also help a bystander use the AED.
Eventually there will be six drone bases in Forsyth and James City counties, Starks said.
While the technology is promising and research has often found that drones arrive faster than first responders, there's little conclusive evidence that drones improve health outcomes.
A Swedish study published in The Lancet in 2023 compared the response times between drones and ambulances for suspected cardiac arrest in 58 deployments in an area of about 200,000 people. It found that drones beat the ambulance to the scene two-thirds of the time, by a median of three minutes and 14 seconds.
In the United States, most programs are just getting started, and they are exploring the use of drones to also provide remedies for drug overdoses and major trauma or potential drowning rescues.
In Florida, Tampa General Hospital, Manatee County, and Archer First Response Systems, or AFRS, began a program in May to deliver AEDs, a tourniquet, and Narcan, a nasal spray that can reverse an opioid overdose. The program initially covers a 7-square-mile area, and EMS dispatchers deploy the drones, which are monitored by drone pilots.
As of early July, the Tampa program hadn't yet deployed any drones, said Gordon Folkes, the founder and chief executive of AFRS, which develops and deploys emergency drone logistics systems. One request in June to send a drone to an overdose couldn't be fulfilled because of a violent thunderstorm, Folkes said. In the testing area, which covers about 7,000 residents, Folkes estimates that 10 to 15 drones might be deployed each year.
"The bread and butter for these systems is suburban areas" like Manatee County that are well-populated and where the drones have the advantage of being able to avoid traffic congestion, Folkes said.
There are other uses for drones in medical emergencies. The New York Police Department plans to drop emergency flotation devices to struggling swimmers at local beaches. In Chula Vista, California, a police drone was able to pinpoint the location of a burning car, and then officers pulled the driver out, said Sgt. Tony Molina.
Rescue personnel have used drones to locate people who wander away from nursing homes, said James Augustine, a spokesperson for the American College of Emergency Physicians who is the medical director for the International Association of Fire Chiefs.
In the United States, one hurdle for drone programs is that the Federal Aviation Administration typically requires that drones be operated within the operators' visual line of sight. In May, when Congress passed the FAA reauthorization bill, it gave the FAA four months to issue a notice of proposed rulemaking on drone operations beyond the visual line of sight.
"The FAA is focused on developing standard rules to make [Beyond Visual Line of Sight] operations routine, scalable, and economically viable," said Rick Breitenfeldt, an FAA spokesperson.
Some civil liberties groups are concerned that the FAA's new rules may not provide enough protection from drone cameras for people on the ground.
Jay Stanley, a senior policy analyst at the American Civil Liberties Union, acknowledged the benefits of using drones in emergency situations but said there are issues that need to be addressed.
"The concern is that the FAA is going to significantly loosen the reins of drones without any significant privacy protections," he said.
LOS ANGELES — They distribute GPS devices so they can track their homeless patients. They stock their street kits with glass pipes used to smoke meth, crack, or fentanyl. They keep company credit cards on hand in case a patient needs emergency food or water, or an Uber ride to the doctor.
These doctors, nurses, and social workers are fanning out on the streets of Los Angeles to provide health care and social services to homeless people — foot soldiers of a new business model taking root in communities around California.
Their strategy: Build trust with homeless people to deliver medicine wherever they are — and make money doing it.
"The biggest population of homeless people in this country is here in Southern California," said Sachin Jain, a former Obama administration health official who is CEO of SCAN Group, which runs a Medicare Advantage insurance plan covering about 300,000 people in California, Arizona, Nevada, Texas, and New Mexico.
"The fastest-growing segment of people experiencing homelessness is actually older adults," he said. "I said, ‘We've got to do something about this.'"
Jain's organization three years ago created Healthcare in Action, a medical group that sends practitioners onto California's streets solely to care for homeless people. It has grown rapidly, building operations in 17 communities, including Long Beach, West Hollywood, and San Bernardino County.
Since its launch, Healthcare in Action has cared for about 6,700 homeless patients and managed roughly 77,000 diagnoses, from schizophrenia to diabetes. It has placed about 300 people into permanent or temporary housing.
Street medicine in most of the country is practiced as a charitable endeavor, aimed at serving a challenging patient population failed by traditional medicine, its proponents say. Living transient, chaotic lives, homeless people suffer disproportionately from mental illness, addiction, and chronic disease and often don't have health insurance — or don't use it if they do.
That makes designing a business around caring for them a risk, insurance executives and health economists say.
"It's really innovative and entrepreneurial to take all this energy and grit to try and improve things for a population that is too often ignored," said Mark Duggan, a professor of economics at Stanford University who specializes in homelessness and Medicaid policy. "Financial incentives matter massively in health care. It's everything."
An estimated 181,000 people were homeless in California in 2023 — about 30% of the nation's total. The number living outside, more than two-thirds of California's total, increased 6.9% over the previous year.
The state's leaders, including Democratic Gov. Gavin Newsom, have struggled to make inroads against the mounting public health and political crisis — despite marshaling unprecedented taxpayer resources.
"We have a huge problem on our hands, and we have a lot of health plans and municipalities saying, ‘We need you,'" Jain said.
On the Streets
On a cloudy April morning in Long Beach, Daniel Speller navigated his mobile medical van among the tents and tarps that crowded residential streets, searching for a couple of homeless patients. A physician assistant for Healthcare in Action, Speller said he was particularly worried about the badly infected wounds they developed on their limbs after they used the street drug xylazine, an animal tranquilizer often mixed with fentanyl.
"These wounds are everywhere. It's really bad," Speller said. If infections progress, they can require toe, foot, or arm amputations.
"Man, this one is still so deep," Speller said as he peeled denim pants from the swollen leg of Robert Smith, 66.
After cleaning and wrapping Smith's leg, Speller asked him if he needed anything else. "I lost my food stamps," Smith replied.
Within the hour, Speller's team of social workers and nurses had summoned an Uber to take Smith to a state office, where he received a new CalFresh card.
Speller then turned his medical van onto a side street lined with more tents and cars-turned-shelters. Nick Destry Anderson, 46, was sleeping on the sidewalk and badly in need of wound care.
"I was so scared. I thought I was going to lose my leg before I met them," Anderson said, grimacing as Speller sprayed his leg with antibiotic mist. "These people saved my life."
Anderson reported feeling lightheaded, so Speller asked another team member to use the company credit card to get him a cheeseburger and a Sprite.
Many homeless people languish on the streets, so entrenched in mental health crises or addiction that they don't much care about seeing a doctor or taking their medication. Chronic diseases worsen. Wounds grow infected. People overdose or die from treatable conditions.
Part of street medicine is bandaging infected sores, administering antipsychotic injections, and treating chronic diseases. Street providers often hand out drug paraphernalia such as clean needles and glass pipes to reduce sharing and prevent infections. Perhaps more importantly, these workers build trust.
Getting homeless patients established with primary care doctors and nurses — who visit them on the streets, in parks, or wherever they happen to be — can prevent frequent and expensive emergency room trips and hospitalizations, potentially saving money for insurers and taxpayers, Jain argues. Even though shelter and housing are scarce, Healthcare in Action's goal is to get patients healthy enough to live stable, independent lives, he said.
But that's easier said than done. In West Hollywood that week in April, Healthcare in Action clinical coordinator Isabelle Peng found Lisa Vernon, a homeless woman, slumped over in her wheelchair at a busy bus stop. Vernon is a regular at nearby Cedars-Sinai Medical Center, Peng and her colleague David Wong said.
When Peng and Wong attempted to examine her swollen leg, Vernon shouted at them and declined aid. "Antibiotics aren't going to save my life!" Vernon yelled as a mouse scurried for the potato chip shrapnel at her feet.
They moved on to their next patient, a man they were tracking with a GPS device they sometimes affix to homeless people's belongings. Use of the devices is voluntary. They work better than cellphones because they less often get taken by law enforcement during encampment sweeps or stolen by thieves.
"Our patients really move around a lot, so this helps us go find them when we have to get them medication or do follow-up care," Wong said. "We have already developed rapport with these patients, and they want us to see them."
Growing Revenue
Street medicine teams are in demand, largely because of growing public frustration with homelessness. The city of West Hollywood, for instance, awarded Healthcare in Action a three-year contract that pays $47,000 a month. The nonprofit can also bill Medi-Cal, California's Medicaid program, which covers low-income people, for its services.
Mari Cantwell, a health care consultant who served as California's Medicaid director from 2015 until early 2020, said Medicaid reimbursements alone aren't enough to fund street medicine providers. To remain viable, she said, they need to take creative financial steps, like Healthcare in Action has.
"Medicaid is never going to pay high margins, so you have to think about how to sustain things," she said.
Healthcare in Action brought in about $2 million in revenue in its first year, $6 million in 2022, and $15.4 million in 2023, according to Michael Plumb, SCAN Group's chief financial officer.
Healthcare in Action and SCAN's Medicare Advantage insurance plan generate revenue by serving homeless patients in multiple ways:
Both are tapping into billions of dollars in Medicaid money that states and the federal government are spending to treat homeless people in the field and to provide new social services like housing and food assistance.
For instance, Healthcare in Action has received $3.8 million from Newsom's $12 billion Medicaid initiative called CalAIM, which allows it to hire social workers, doctors, and providers for street medicine teams, according to the state.
It also contracts with health insurers, including L.A. Care and Molina Healthcare in Southern California, to identify housing for homeless patients, negotiate with landlords, and provide financial help such as covering security deposits.
Healthcare in Action collects charitable donations from some hospitals and insurers, including CalOptima in Orange County and its own Medicare Advantage plan, SCAN Health Plan.
Healthcare in Action partners with cities and hospitals to provide treatment and services. In 2022, it kicked off a contract with Cedars-Sinai to care for patients milling outside the hospital.
It also enrolls eligible homeless patients into SCAN Health Plan because many low-income, older people qualify for both Medicaid and Medicare coverage. The plan had revenue of $4.9 billion in 2023, up from $3.5 billion in 2021.
"There's been an incredible market fit, unfortunately," Jain said. "You can't walk or drive down a street in Los Angeles, rich or poor, and not run into this problem."
Jim Withers, who coined the term "street medicine" decades ago and cares for homeless people in Pittsburgh, welcomed the entry of more providers given the enormous need. But he cautioned against a model with financial motives.
"I do worry about the corporatization of street medicine and capitalism invading what we've been building, largely as a social justice mission outside of the traditional health care system," he said. "But nobody owns the streets, and we have to figure out how to play nice together."
Just after lunchtime on June 18, Massachusetts' leaders discovered that the statewide 911 system was down.
A scramble to handle the crisis was on.
Police texted out administrative numbers that callers could use, Boston Mayor Michelle Wu gave outage updates at a press conference outlining plans for the Celtics' championship parade, and local officials urged people to summon help by pulling red fire alarm boxes.
About 7 million people went roughly two hours with no 911 service. Such crashes have become more of a feature than a bug in the nation's fragmented emergency response system.
Outages have hit at least eight states this year. They're emblematic of problems plaguing emergency communications due in part to wide disparities in the systems' age and capabilities, and in funding of 911 systems across the country. While some states, cities, and counties have already modernized their systems or have made plans to upgrade, many others are lagging.
911 is typically supported by fees tacked on to phone bills, but state and local governments also tap general funds or other resources.
"Now there are haves and have-nots," said Jonathan Gilad, vice president of government affairs at the National Emergency Number Association, which represents 911 first responders. "Next-generation 911 shouldn't be for people who happen to have an emergency in a good location."
Meanwhile, federal legislation that could steer billions of dollars into modernizing the patchwork 911 system remains waylaid in Congress.
"This is a national security imperative," said George Kelemen, executive director of the Industry Council for Emergency Response Technologies, a trade association that represents companies that provide hardware and software to the emergency response industry.
"In a crisis — a school shooting or a house fire or, God forbid, a terrorist attack — people call 911 first," he said. "The system can't go down."
The U.S. debuted a single, universal 911 emergency number in February 1968 to simplify crisis response. But instead of a seamless national program, the 911 response network has evolved into a massive puzzle of many interlocking pieces. There are more than 6,000 911 call centers to handle an estimated 240 million emergency calls each year, according to federal data. More than three-quarters of call centers experienced outages in the prior 12 months, according to a survey in February by NENA, which sets standards and advocates for 911, and Carbyne, a provider of public safety technology solutions.
In April, widespread 911 outages affected millions in Nebraska, Nevada, South Dakota, and Texas. The shutdown was blamed on workers' severing a fiber line while installing a light pole.
In February, tens of thousands of people in areas of California, Georgia, Illinois, Texas, and other states lost cellphone service, including some 911 services, from an outage.
And in June, Verizon agreed to pay a $1.05 million fine to settle a Federal Communications Commission probe into a December 2022 outage that affected 911 calls in Alabama, Florida, Georgia, North Carolina, South Carolina, and Tennessee.
The fires that raced across the Hawaiian island of Maui last August highlighted the critical importance of 911 systems. Dispatchers there fielded more than 4,500 contacts, meaning calls and texts, on Aug. 8, the day the fires broke out, compared with about 400 on a typical day, said Davlynn Racadio, emergency services dispatch coordinator in Maui County.
"We're dying out here," one caller told 911 operators.
But some cell towers faltered due to widespread service outages, according to county officials. Maui County in May filed a lawsuit against four telecommunications companies, saying they failed to inform dispatchers about the outages.
"If 911 calls came in with no voice, we would send text messages," Racadio said. "The state is looking at upgrading our system. Next-generation 911 would take us even further into the future."
Florida, Illinois, Montana, and Oklahoma passed legislation in 2023 to advance or fund modernized 911 systems, according to the National Conference of State Legislatures. The upgrades include replacing analog 911 infrastructure with digital, internet-based systems.
Instead of just fielding calls, next-generation systems can pinpoint a caller's location, accept texts, and enable residents in a crisis to send videos and images to dispatchers. While outages can still occur, modernized systems often include more redundancy to minimize the odds of a shutdown, Gilad said.
Lawmakers have looked at modernizing 911 systems by tapping revenue the FCC gets from auctioning off the rights to transmit signals over specific bands of the electromagnetic spectrum.
But the U.S. Senate, in March 2023, for the first time allowed a lapse of the FCC's authority to auction spectrum bands.
Legislation that would allocate almost $15 billion in grants from auction proceeds to speed deployment of next-generation 911 in every state unanimously passed the House Energy and Commerce Committee in May 2023. The bill, HR 3565, sponsored by Rep. Cathy McMorris Rodgers (R-Wash.), would also extend the FCC's auction authority.
Other bills have been introduced by various lawmakers, including one in March from Sen. Ted Cruz (R-Texas) and legislation from Sen. Maria Cantwell (D-Wash.) to extend the auction authority. For now, neither effort has advanced. Nine former FCC chairs wrote lawmakers in February, urging them to make 911 upgrades a national priority. They suggested Congress tap unspent federal covid-19 money.
"Whatever the funding source, the need is urgent and the time to act is now," they wrote.
Ajit Pai, who served as chair of the FCC from 2017 to 2021, said outages often occur in older, legacy systems.
"The fact that the FCC doesn't have authority to auction spectrum is a real hindrance now," Pai told KFF Health News. "You may never need to call 911, but it can make the difference between life and death. We need more of an organized effort at the federal level because 911 is so decentralized."
Meanwhile, some safety leaders are making backup plans for 911 outages or conducting investigations into their causes. In Massachusetts, a firewall designed to prevent hacking led to the recent two-hour outage, according to the state 911 department.
"Outages bring to everyone's attention that we rely on 911 and we don't think about how we really rely on it until something happens," said April Heinze, chief of 911 operations at NENA.
Mass General Brigham, a health system in the Boston area, sent out emergency alerts when the outage happened letting clinics and smaller practices know how to find their 10-digit emergency numbers. In the wake of the outage, it plans to keep the backup numbers next to phones at those facilities.
"Two hours can be a long time," said Paul Biddinger, chief preparedness and continuity officer at the health system.
The largest private company that brokers use to enroll people in Affordable Care Act health plans said it's joining with insurers to thwart unauthorized Obamacare sign-ups and plan switches.
HealthSherpa, which has its own sales team, announced the new initiative — called "Member Defense Network" — July 16. It will cut off commissions for unscrupulous insurance brokers believed to be signing up thousands of Americans for health plans they don't need or switching their coverage without express consent.
Amy Shepherd of Georgia said that while the carrier of her ACA plan has remained the same, the agent who collects the commission has been switched three times — all people she doesn't know and without her consent. Even worse, she said, are the multiple calls she gets daily, at all hours, from other agents apparently trying to persuade her to switch plans.
"These spam calls are stressing me beyond words," said Shepherd, who wants to remain in her current plan and has enlisted the help of a friend, who happens to be an insurance agent, to help.
Whether the network would help in situations like Shepherd's remains to be seen. When duplicative enrollments are identified, it will use automation to check whether agents have filed written or recorded consent by the consumer, something they are supposed to do under federal rules. But agents say they are rarely asked to provide those documents by regulators.
If there's no valid consent on file, or if an agent is caught submitting fake consents, they're not going to get paid commissions while the situation is investigated, said George Kalogeropoulos, CEO of HealthSherpa. The firm has set up a website separate from its enrollment platform to run the network, and it may spin it off to another organization, he added.
HealthSherpa is one of more than a dozen private sector web brokers allowed by federal regulators to directly link to the federal health insurance marketplace, healthcare.gov, to sign people up for ACA coverage. Other web brokers can join the new program, Kalogeropoulos said.
But there are already doubts about HealthSherpa's plan. Without all health insurers participating, some agents said, fraudulent enrollment may shift to those remaining outside HealthSherpa's program. At its launch this week, the network included health insurers Ambetter, Molina Healthcare, and Highmark Blue Cross Blue Shield, representing about half the people who selected coverage during the ACA's most recent open-enrollment period, said Kalogeropoulos, and more may follow.
Smaller brokerages worry that HealthSherpa's algorithms may incorrectly flag transactions with their customers as suspicious.
"This could disrupt the market," said Ronnell Nolan, president of Health Agents for America, a trade group. "This could put good agents out of business."
Federal regulators say they are working on several regulatory and technical ways to address unauthorized sign-ups and switches but have released few details. Last week, the Centers for Medicare & Medicaid Services quietly put in place new rules requiring agents to log in to their own ACA enrollment accounts every 12 hours, instead of every 30 days, as a security measure.
CMS knows of the network initiative and said it will be required to conform to security and privacy standards.
"We expect and encourage all of our partners, including issuers, direct enrollment partners, and agents and brokers, to take steps to detect and prevent fraudulent actions against consumers," said Jeff Wu, deputy director for policy at the Center for Consumer Information and Insurance Oversight, in a written statement.
Under HealthSherpa's plan, participating Obamacare insurers will each day submit data on all plan changes and new enrollments. Then the network's software will look for duplicate enrollments or other suspicious patterns across carriers — which can't currently be done by the private sector — and automatically verify that agents have filed proof of consumer consent.
Most situations would be resolved without the need for human intervention, said Kalogeropoulos — unless the system discovers fake consent. Those cases would be reported to federal and state regulators.
Private sector enrollment sites like HealthSherpa help millions of people legitimately in ACA plans each year. Most brokers use such platforms as an alternative to what they consider the more clunky healthcare.gov site, yet they also complain that the private enrollment websites make fraud too easy. Armed with nothing more than a name, date of birth, and state of residence, unscrupulous insurance agents can switch healthcare.gov customers' insurance plans or change the authorized agent on their policies to collect commissions from insurers.
"No other industry works this way," said Arthur Barlow, CEO and president of Utah-based Compass Insurance Advisors. His firm, which includes 500 independent agents, supports the ideas behind HealthSherpa's Member Defense Network, which he called "a step in the right direction to have a third party validate consent."
More efforts to address the problem of easy access to healthcare.gov accounts are needed, said Aaron Arenbart, the ACA/Medicare director at DigitalBGA, an Austin, Texas-based firm that assists brokers.
He's skeptical that HealthSherpa's network is the answer, however. He'd rather see federal regulators require the private platforms use some form of two-factor authentication before agents can log in to consumers' accounts.
"I can't see it working at all," Arenbart said of the network. "A lot of carriers are not even on board." Rogue agents "will just move to those carriers," he said.
Kalogeropoulos said that not all the unauthorized enrollments and plan switches are necessarily fraud. Some may be the result of confusion among agents as to whether they represent certain clients, he said — particularly when agents buy contact information from lead-generating firms that may sell the same names to multiple brokerages.
"In the most extreme example, we saw one member submitted 70 times by five different agents," he said. HealthSherpa's new system, he said, would determine which agent had the most valid consent.
It's a multistep process that, in some cases, would be decided by which agent can first get a client to complete a third-party identity-proofing process using a driver's license or other official documents.
One concern with HealthSherpa's network, Barlow said, is the possibility that some cases won't be resolved automatically, and consumers who are switched may have to remain in new plans while conflicts between agents are adjudicated.
Another problem, said Washington, D.C.-based attorney James Napoli, is that the network's solution to check for consent "is one that occurs after the horse has left the barn."
Napoli's clients include Nelson's group, Health Agents for America. "The fix ought to be much easier on the front end," he said. "For example, two-factor authentication. There are ways to stop this fraud before it's already occurred."