A surge in spinal fusion procedures has brought mounting scrutiny on providers. Now payers appear poised to crack down on needless procedures by applying coverage pressure on physicians.
Annual US spine fusion surgeries have skyrocketed over the last decade, rising from about 260,000 in 2002 to about 460,000 in 2011, according to federal data. And recent media reports have raised alarms over the proliferation and overuse of spine fusion procedures.
Now CMS officials are cracking down and leading a backlash against unnecessary spine fusion procedures, according to Joseph Gregory, a surgical devices analyst at London-based GlobalData.
"The financial incentives really need to be in there to stop unnecessary procedures," says Gregory, who is the lead author on a spine fusion report GlobalData is set to release soon.
CMS has gotten involved because of "money going to procedures that shouldn't have been done in the first place," he says.
Spine Studies Fuel Millions in Revenue, and Controversy
To receive Medicare payment for spine fusion procedures, physicians are facing several requirements, such as providing imaging results to regulators and documenting three to six months of consecutive therapy before surgery is performed, Gregory said. "If they don't have the documentation, they basically won't be paid by the payer."
GlobalData, in a statement issued recently, forecasts that the coverage pressure from Medicare and other payers will cut into spine surgery growth over the next six years and that "these measures will tamper with the spinal fusion procedural growth rate and subsequently impact the overall market valuation over the coming years."
"While these procedures have experienced Compound Annual Growth Rates of close to 10 percent in the past, this rate is expected to be reduced to 5 percent throughout the forecast period until 2020."
NASS Recommendations
For its part, the North American Spine Society is advising members on best practices. Earlier this month, the group released insurance policy recommendations for 13 spine treatments, surgical procedures, and diagnostics, including lumbar fusion.
The NASS recommendations say lumbar fusion is an indicated treatment for nine conditions such as traumatic injuries. And three conditions—stenosis, disc-related lower back pain and disc herniation—can be treated with lumbar fusion, although some of those cases have contraindicating factors.
Targeting payers and their coverage rules will have a positive impact in helping to ensure spine surgeries are conducted when warranted, says Christopher Bono MD, a Boston-based orthopedic surgeon and second vice president of NASS.
"The NASS coverage recommendations do not directly address any relationships between industry and a surgeon. They do, however, address the indications for surgery," he said.
"If the NASS recommendations are followed, the rates of so-called unnecessary or contraindicated [procedures] should be dramatically lessened. The key determinant is what the spine community, via NASS, have deemed 'unnecessary.' This will likely be a subject of ongoing debate."
Debate about spinal fusion procedures has been simmering for years at the federal Centers for Medicare & Medicaid Services.
According to the Federal Register, the Medicare Coverage Advisory Committee, which makes recommendations to CMS on clinical issues, launched the effort to answer hard questions about spine fusion procedures in the summer of 2006.
At one meeting, the panel sought to review evidence including:
What are the most informative measures of clinical outcomes;
Indications;
Clinical outcomes for the different surgical techniques and components;
Complications;
Harms and adverse events;
Persistence of benefits and harms over time; and, general applicability to the Medicare population in routine practice
A notice on the CMS website shows the federal agency is well aware of the financial impact spine surgery is having on Medicare's bottom line.
Surgeries Will Continue
But Gregory identifies several factors he says will ensure continued growth in spine fusion procedures:
The relatively high number of conditions that have become indicated for spine fusion,
Advances in noninvasive spine surgery, and
Demographics
"Now it's expanded to about 14 conditions," he says. "There were very few when this first started."
Advances in surgical techniques and technology have made spine surgery more attractive than ever to back pain patients, Gregory said, adding the innovations include new medical devices and faster recovery times. "It's a good driver for patients that didn't consider it in the past," he says.
And demographics are a dominant factor, Gregory said: "The aging population is really having an effect. As the population ages, you're going to see a lot more cases of this."
Insurers operating on the public insurance exchanges for individuals will be filing proposed 2015 premium rates over the next month. Early data out of Washington State indicates that anxiety over double-digit rate increases may be unfounded.
In at least one state, 2015 health insurance premium increases on the new public exchanges for individuals will be below rate increases experienced in recent years.
Washington State released proposed premium rates last week. The average proposed rate increase for individual health insurance policies offered inside and outside the state's exchange, Washington Healthplanfinder, is 8.25 percent. The average proposed rate increase for the eight insurers operating on the exchange is 5.4 percent.
The proposed premium rate increase for the state's entire individual market is the lowest requested rate hike in seven years, according to the Washington State Office of the Insurance Commissioner. And there will be more insurers offering health plans through Washington Healthplanfinder next year, with at least three new carriers vying to offer policies on the exchange.
"I'm pleased to see the health insurers show an increased interest in the individual market and to see rates come in relatively low," Insurance Commissioner Mike Kreidler said in a media statement last week. "Consumers certainly deserve more choices, but we will scrutinize the proposed rate changes very carefully."
Interpreting Washington State Data The proposed 2015 premium rate changes from insurers operating through Washington Healthplanfinder are as follows:
Bridgespan Health Company: +1.7 percent
Community Health Plan of Washington: +8.4%
Coordinated Care Corporation: +11.2%
Group Health Cooperative: +11.2%
Kaiser Foundation Health Plan of the Northwest: +0.57%
LifeWise Health Plan of Washington: +8.9%
Molina Healthcare of Washington Inc.: -6.8%
Premera Blue Cross: +8.1%
Downward Pressure
Molina Healthcare of Washington is the only insurer operating on Washington Healthplanfinder that proposed a premium rate decrease for 2015. In Molina's premium rate filing with the insurance commissioner's office, the carrier said two factors were responsible for downward pressure on its rates: the expectation of a rosier exchange risk pool in 2015 and the slowing pace of medical inflation.
"Molina expects the overall acuity of the 2015 Marketplace risk pool to improve relative to the acuity Molina assumed for the 2014 Marketplace risk pool," the carrier states in its premium rate filing.
"The increase in penalties for not purchasing health insurance as well as more public familiarity with the Marketplace should lead to improvements in the acuity of the risk pool in 2015 compared to 2014."
Molina, which is a managed care organization that provides healthcare services for more than 400,000 Washington state residents eligible for Medicaid, Medicare, and Washington Healthplanfinder, says it anticipates a reduction in 2015 medical inflation based on its "Medicaid claims experience."
Upward Pressure Coordinated Care Corporation and Group Health Cooperative requested the largest 2015 premium rate increases on the Washington state exchange, with each seeking an 11.2 percent hike.
In its proposed premium rate filing, Coordinated Care cited several factors that are expected to create upward pressure on 2015 premium rates, including increased utilization of medical services, new taxes and fees on insurers set to go into effect in 2015, and changes in the reinsurance program for the individual exchanges.
"Both the fee charged and the expected benefits will be reduced from 2014 to 2015," Coordinated Care said of the reinsurance program changes.
National Premium Rate Expectations
From the national perspective, premium rate hikes in the public individual exchanges will likely be moderate in 2015, according to John Holahan, PhD, a fellow at the Urban Institute in Washington, DC.
"There will be more plans, not less, and more enrollees. As the numbers increase, the risk pool looks better," Holahan said, adding insurers have strong incentives to offer policies on the individual exchanges next year. "If you were attracted to it in 2014, there's even more reason to be attracted to it in 2015."
He also said fears that previously uninsured exchange beneficiaries would have high medical service utilization rates appear to be overblown. "Deductibles are fairly high, so you're not likely to see a spike in utilization."
Exchanges in states such as New Hampshire, Vermont, and West Virginia are at risk of double-digit premium rate increases due to a lack of competition, he said: "There are a number of markets that aren't particularly competitive that you worry about."
Cori Uccello, senior health fellow at the American Academy of Actuaries, said exchanges nationwide face underlying upward pressure on premium rates. "Every year, health spending goes up, with or without the Affordable Care Act. That's going to be factored in and put upward pressure on rates."
While inflation in medical service costs will affect all insurers operating on the exchanges, there are a host of state-specific market factors that will result in a wide variation of HIX rate increases nationwide, Uccello said. "Overall, rates are going to vary by state and by insurers in states. I really think there's going to be a lot of variation."
CMS officials say they are making changes to the HIX risk corridors program to account for "unexpected administrative costs and pricing uncertainties."
Federal officials have released market standards and regulations for the PPACA exchanges. The final 2015 rule, released last week, includes risk program adjustments crafted to ease upward pressure on premium rates, more robust collection of quality information from insurers, and tighter standards for "navigators" who help people pick the HIX health plan that best suits their needs.
In addition to those changes, the final rule requires health plans to make coverage decisions within 24 hours on essential prescription drugs that are not covered by the plan. It also provides flexibility to states in the administration of the Small Business Health Options Program, within which PPACA exchanges offer group insurance coverage to small employers.
"This rule will help to improve consumer protections, keep premiums affordable, and make additional information available to consumers in the future, such as quality ratings that will help them to better compare and choose plans," CMS officials said in a blog postFriday.
Accounting for HIX Risk
In a fact sheet accompanying the rule's release, CMS officials said they are making changes to the HIX risk corridors program to account for "unexpected administrative costs and pricing uncertainties." The risk corridor changes feature raising the ceiling on administrative costs by two percentage points and raising the floor on profits by two percent.
"Health plans can have more administrative costs and more profits in 2015," says Jenn Kowalski, a vice president at DC-based Avalere Health who leads the company's healthcare reform practice.
She says the final rule also sets new regulations for the exchanges' reinsurance fund. Under the PPACA, reinsurance fees are collected from all health plans to fund the HIX reinsurance fund, which helps health plans offering individual policies on the exchanges pay for costly patient cases. "That's a positive for the plans," Kowalski said.
Michelle Oxman, a health law analyst at Wolters Kluwer's Health Reform KnowlEDGE Center in Illinois, says CMS officials have signaled strong support for the HIX reinsurance program. "In the preamble [of the Final 2015 rule], the agency says that it intends to retain any excess collections to safeguard against shortfalls in future years and that if collections are not sufficient to make the required payments in one year, the amounts due to issuers will be paid from the next year's collections."
Quality Reporting
The final rule boosts quality reporting requirements for health plans. CMS plans to require publication of quality rating information on all PPACA exchange websites before the open enrollment period for the 2017 plan year.Metrics for gauging health plan enrollee satisfaction are among the quality measures to be added.
"It probably will look a lot like the Medicare Advantage stars system," Kowalski says of quality ratings for health plans offered on the exchanges. "It will be organized into domains of related measures, then the individual measures themselves."
Oxman says CMS will be collecting quality data from state and federally operated exchanges to "ensure consistency," but many details of the quality reporting effort have not been finalized. "The agency is still trying to figure out how 'granular' the reporting/rating should be," she says. "For example, should plans be sorted by metal level, as well as PPO vs. HMO?"
Navigator Standards
The HIX rules for 2015 include new regulations "to ensure that Navigators and other assisters are able to carry out their responsibilities to help consumers enroll in insurance coverage while meeting federal requirements for assister programs," CMS fact sheet says.
When the proposed Final 2015 rule for the exchanges was released in March, a CMS spokeswoman confirmed that the navigator regulations were aimed at states such as Missouri and Tennessee that had passed laws to restrict the activities of people assigned to assist HIX enrollees.
Oxman says the final rule strengthens the navigator program internally and externally: "Navigators and consumer assistance providers may be required to produce corrective action plans and pay civil money penalties if the Department of Health and Human Services finds they have violated federal requirements. The limits on states' power to regulate navigators are spelled out a bit more because of the turf war."
Exchange 'Growing Pains'
While CMS officials appear pleased with the evolution of the PPACA exchanges, the Medical Group Management Association raised a red flag on Tuesday.
MGMA conducted research in April to assess the impact PPACA exchanges have been having on group medical practices. The research includes responses from more than 700 medical groups that employ a total of 40,000 physicians.
"Physician group practices are expressing dissatisfaction with the complexity and lack of information associated with insurance products sold on ACA exchanges," MGMA President and CEO Susan Turney, MD, said Tuesday in a media statement.
In a phone interview Tuesday, MGMA Senior VP Anders Gilberg said "there are some definite growing pains" on the exchanges that are affecting physicians. In particular, he said, medical practices are struggling to get information from insurers operating on the exchanges and are facing problems linked to the so-called narrow networks that many insurance carriers established for exchange patients as a cost-containment measure.
Medical practices are being forced to allocate limited administrative resources in often fruitless efforts to contact insurers about health plan deductibles and insurance eligibility verification, he added. "It's critical for the providers to talk with patients about cost sharing," Anders said, explaining that many exchange participants have opted to purchase health plans with deductibles that result in high out-of-pocket expenses.
Anders said narrow networks have been a major source of frustration for MGMA members. "Even if you are in a network, the referrals you used to make are much harder. Our groups and physicians are not denying care, but they want their patients to get the most out of their insurance."
MGMA plans to conduct another survey of its members in the fall to see whether the growing pains on the exchanges are persistent or improving.
Evergreen Health is the only health insurance cooperative that employs physicians itself rather than link to provider networks. Evergreen embraces telemedicine and offers a wide range of services through primary care medical homes.
Peter Beilenson, MD, MPH
CEO of Evergreen Health Photo: Har Sinai Congregation (Facebook)
Innovation is the central issue in economic prosperity.—Michael E. Porter
For many years, Peter Beilenson, MD, MPH, has advocated for single-payer financing of US healthcare.
Now, he runs an insurance company.
Beilenson is president and CEO of Evergreen Health, one of two dozen insurance cooperatives formed with support of the Patient Protection and Affordable Care Act. Evergreen is the only PPACA-spawned cooperative with a health services delivery network.
The health plan business model at Evergreen is closely tied to the PPACA individual and group exchanges. Doctors are salaried in Evergreen's healthcare delivery system, which has been formed with the primary care medical home model. Evergreen medical homes embrace telemedicine and offer a wide range of services including primary care, wellness programs, home monitoring of chronic diseases such as diabetes, and preventative services.
The average size of an Evergreen primary care physician's patient panel is about 1,400. Nationally, the average is 2,200, according the Center for Excellence in Primary Care at the University of California, San Francisco.
Evergreen has its roots in the Healthy Howard Plan, which Beilenson helped launch in 2008 as the top health officer in Howard County, MD. Healthy Howard targeted 2,000 uninsured individuals. The plan offers primary care with a monthly premium of about $65. In addition to affordable rates, the plan features face-to-face health coaching.
Beilenson, who earned his medical degree at Emory University and master's degree at Johns Hopkins, schooled me on Evergreen and its sister co-ops in an interview earlier this month.
HLM: How does a health insurance cooperative work?
PB: It's a nonprofit health insurance company with the majority of the board made of members. … We are unique among the 23 co-ops in that we have a health system. We raised several million dollars on our own to create our primary care system. … The other 22 basically have networks of providers.
HLM: Where do co-ops fit in the patchwork quilt of reform efforts under the PPACA and other federally driven healthcare reforms?
PB: I think of it more as a Rube Goldberg cartoon, but the quilt analogy works. … Where there is a co-op in a state with an exchange, co-ops are driving down costs 10 to 15% because of competition. The market presence of another competitor has reduced costs.
HLM: Before Evergreen, you formed the Healthy Howard Health Plan. What did you learn that you have applied at Evergreen?
PB: We didn't know that healthcare reform was even going to happen in 2007. … Using the patient-centered model is clearly the way to go. … Access to doctors up to midnight made a huge difference in triaging people away from the emergency room. At Evergreen, we've had a tiny number of emergency room visits.
HLM: Are co-ops such as Evergreen good fits with particular markets or can they thrive in the broader, national health insurance market?
PB: We definitely feel our model is replicable regionally and nationally. … The states should be the incubator of change, and the federal role is to support and kick-start what's happening at the state level.
HLM: Can a patchwork quilt approach to transforming US healthcare succeed? What happens if it fails?
PB: I would guess this will eventually lead to a single-payer system. They really didn't bend the cost curve. … The federal government and states will either bend the cost curve or the system will move to a single-payer model because the costs will just be too difficult to sustain. … A single-payer system is the most equitable.
HLM: What are the benefits of establishing medical homes?
PB: Basically, you want someone to coordinate your care. Primary and preventive care are not provided by specialists. … Specialists are very important but they focus on one part of the body. Our primary care medical homes are actually more robust than a primary care center.
HLM: Are you confident or cautious about the 2014 beneficiary pool at Evergreen?
A multidisciplinary medical task force of the North American Spine Society is recommending best clinical practices for more than a dozen spinal treatments, surgical procedures, and diagnostics. The information is being shared with health plans.
"These are coverage recommendations that have been vetted extensively," says Christopher Bono, MD, an orthopedic surgeon and second vice president of NASS.
The recommendations, released this month, cover 13 treatments, surgical procedures, and diagnostics, such as cervical artificial disc replacement (CADR) and lumbar fusion. They include clinical criteria that indicate whether or not a particular kind of spine care is indicated for a patient with specific diagnoses and symptoms. NASS is expecting to release 14 more coverage policy recommendations.
The Burr Ridge, IL-based organization's coverage task force, which helped craft the recommendations featured "the whole gamut" of spine health professionals including surgeons and radiologists. "It's a product that's different than anything NASS has done before," says Bono.
The chief of spine service at Brigham and Women's Hospital in Boston, Bono says improving transparency in spine care is a top goal of the NASS recommendations. "The status quo has been insurance companies developing their own coverage policies," he said, characterizing NASS's traditional role in the process as reactive. "NASS would see a draft and it was not always clear how the policies were set."
A key directive to the NASS coverage task force was to apply the principles of evidence-based medicine. "For most things that we do, fair coverage will be based on published data," Bono says.
In the past, when the evidence was not available or not clear, the task force followed the "reasonable man theory" of the US justice system as its guide. "We tried to strike that balance on those procedures where data was absent," he said. "We tried to present what a reasonable spine surgeon would think is appropriate."
For example, the NASS recommendations portray cervical artificial disk replacement as an "emerging/emerged technology" that appears capable of achieving results similar to cervical fusion procedures.
"Though not currently to be considered the standard of care for treatment of degenerative cervical disorders, [CADR] has shown promising results in the available data, indicating at least equivalence to cervical fusion following adequate decompression," The NASS guidelines say.
Bono said it will take time for the NASS recommendations to have an impact in the marketplace. "I would anticipate this is a five- to ten-year project," he said. "It's going to take multiple patients and multiple years to see if this makes a difference."
The Boston-based surgeon says early contacts with payers about the recommendations have been encouraging. NASS shared the organization's lumbar fusion recommendations with United Healthcare officials about seven months ago. "The feeling was quite positive," he said. "They made some requests to make it more useable."
Another payer, Cigna, is also weighing in on the NASS recommendations. David H. Finley MD, Cigna's national medical officer for enterprise affordability and policy, says the NASS guidelines should help the insurer set insurance coverage guidelines.
"Cigna appreciates the recommendations from NASS and will take them into consideration," he said. "Most of Cigna's coverage policies are reviewed annually and our decisions are based on a thorough study and analysis of the latest scientific evidence. We also consider guidance from medical societies."
Joseph Gregory, a surgical devices analyst at London-based GlobalData, says the NASS recommendations are a positive contribution to the spine surgery field, which has drawn scrutiny over explosive growth in spine fusion procedures. From 2002 to 2011, the annual number of US spine fusion procedures increased 77 percent, rising from 260,000 surgeries to 460,000, according to the federal Agency for Healthcare Research and Quality.
"They're a fantastic initiative by NASS," Gregory says of the new recommendations, adding the International Association of Spine Surgeons has released similar guidelines to "promote education on payment."
Gregory, who has been working on a spine fusion report that GlobalData is set to release soon, says the "The level of detail [in the NASS recommendations] is really great. "The breadth is definitely there."
In a prepared statement released with the spine care coverage recommendations, NASS President William Watter III, MD, MMS, MS, said better guidance is needed in the field for several reasons. "Maintaining patient access to high-quality, evidenced-based and ethical spine care is the single most important part of NASS' mission," he said.
"It is our hope that payers, spine specialists, and their patients will use these evidence-based coverage recommendations as a reference to advocate for appropriate care for patients."
At least $42 billion of the $2.8 trillion US healthcare industry is up for grabs as new market entrants from Walmart to technology start-ups seek a slice of the pie, according to a new study.
In a trend that threatens to upend the healthcare industry, new market players are capitalizing on freshly empowered consumers and the drive to create a value-based medical services delivery system, according to a new PricewaterhouseCoopers study, "Healthcare's new entrants: Who will be healthcare's Amazon.com?"
"There are huge openings for these new entrants to disrupt the healthcare sector," Ceci Connolly, managing director of PwC's Health Research Institute, said Tuesday during a webinar on the study. "In overwhelming numbers, consumers are willing to abandon old models for more efficient, convenient care. … We are seeing this go far beyond flu shots."
The key findings of the study are:
Two dozen of last year's Fortune 50 companies are new entrants to the healthcare market
New entrants are driving "democratization and decentralization" of healthcare, which is boosting access to medical services
Consumers' growing insistence on price and transparency presents an opportunity to new entrants and a risk to traditional healthcare organizations
New entrants are not only seeking a share of the $2.8 trillion medical services market but also "reshaping and expanding the $267 billion US fitness and wellness industry"
The new entrant study's lead author, Trine Tsouderos, a director at PwC's Health Research Institute, says a consumer survey served as "the heart of our report." The survey asked consumers whether they would be comfortable receiving medical services outside of a traditional setting or with new "virtual technology" options such as smartphone apps and telemedicine. The medical services in the survey ranged from a routine electrocardiogram to dialysis.
A significant finding of the survey is that 45% of respondents said they were likely to choose the new options for outpatient care and services historically obtained in physician offices. "People were very open to doing these in new ways," said the study's lead author, Trine Tsouderos, a director at PwC's Health Research Institute, during the webcast.
New dialysis options drew the most tepid consumer response, with 26% of respondents embracing options such as home dialysis.
Tsouderos says the consumer survey also gauged "the money at stake" for traditional healthcare organizations. She said $42 billion is a "conservative number," noting 2011 data indicates new entrants had the potential to vie for more than $64 billion in medical services.
New entrants, new payment models
Lack of experience in the healthcare industry—particularly with complex payment systems—is the largest obstacle for nontraditional players trying to establish niches in the market, Connolly says. Some new entrants are building their business models without public and commercial healthcare payers in the mix, she says. Other new entrants are establishing partnerships with traditional players.
An example of a new entrant is San Francisco-based CellScope Inc., which markets technology that turns a smartphone into a digital otoscope. The technology allows parents to conduct diagnostics at home to determine whether a child has an ear infection.
Connolly says CellScope decided against working with payers entirely on its CellScope Oto product. "They are hoping to market that directly with consumers," she says.
An intriguing new-entrant partnership has been formed between Oakland, CA-based Kaiser Permanente and retailer giant Walmart. In California, the companies are opening Kaiser Permanente Care Corners, where patients can have a private teleconference with a doctor or nurse, with a vocational nurse on-site to collect vital signs and other data that can be sent to Kaiser Permanente physicians. The Care Corners sites also generate referrals and offer medical advice for conditions including asthma, diabetes, and joint pain.
Kauffman said providers and payers alike should take notice of the way new entrants are utilizing telemedicine. "This is here to stay," he said. "It's important for all the stakeholders to get together and figure out how … to deliver some of these telemedicine solutions."
Meeting new capacity and expectations
Brian Kim, senior vice president of account management at Southboro, MA-based ikaSystems, says the PwC report's findings reflect what he is seeing in the marketplace. "Of course there are going to be these new entrants. People want to get into this business because there is tremendous opportunity."
Kim says the millions of people who have gained health insurance over the past year represent not only a new pool of customers but also a chance for new entrants to help address an anticipated capacity shortfall. "There's going to be incredible stress on the delivery system," he says. "You need additional capacity to serve the population. … The key disruption is the uninsured."
For example, the Kaiser Permanente Care Corners at Walmart are "about increasing capacity for a population that probably didn't have coverage before and probably went to the emergency room to get care," he says.
David Schultz, president of Albany, NY-based Media Logic, a healthcare marketing firm, believes the enhanced role of the consumer in healthcare is the key that has opened the door for new entrants. "The entire industry is due for a major upheaval," he said after Tuesday's webinar. "Once you've made consumers actual buyers, their whole set of expectations has changed."
US consumers are still learning the healthcare industry ropes, but their interest in price and transparency is a game-changer, Schultz said. "Their needs will be met by entrepreneurs," he says.
Highmark, the Pennsylvania-
based integrated healthcare network, seeks to use ACOs and primary care medical homes to transform the way it does business.
One of the biggest Blue Cross Blue Shield carriers in the country says it is pushing the accountable care organization envelope.
Highmark Inc. has offered BCBS health plans for more than 75 years. A year ago, the Pittsburgh-based payer acquired the seven-hospital Allegheny Health Network, which helped make Highmark the third-largest integrated delivery network in the country.
Now the 5.2 million-member insurer with operations in Delaware, West Virginia, and Western Pennsylvania is banking on the ACO model to drive down costs in the seven-hospital network and spur development of a sprawling integrated healthcare delivery system.
In a phone interview last week, a pair of Highmark executives described the company's quest to transform the way the Blues does business. "We're trying to change our primary care model," said Mark Piasio MD, MBA, medical director at Highmark.
Deborah Donovan, director of provider performance and innovation at Highmark, said merging payer and provider offers valuable opportunities for the partners to leverage each other's skills and resources.
"Payers have incredibly rich data sets that we haven't shared with providers; we haven't really needed to because of the focus on care [to the exclusion of cost in the fee-for-service system]," she said. "The holy grail is when we can link the rich claims data with the clinical data the providers have."
Piasio, who practiced as a physician for 25 years, says he "never really understood the incredible complexity of what an insurer has to do. We still have a ways to go [toward] sharing data."
After finalizing the financial framework of its payer-provider partnership in the first months after the Allegheny acquisition, Highmark turned to "the loftier goals" of an ACO transformation, with primary care medical homes driving the process, Piasio said.
"It's interesting serving two masters, being both payer and provider," he said of the effort required to get the health plans and their providers working toward shared goals of lowering costs while raising efficiency and quality standards. "This is not a two-week project. This is a journey."
Bring in the Clinical Transformation Consultants Donovan says Highmark's medical homes follow established regional and national models that focus on clinical quality and cost of care. Two key elements of the company's ACO genesis are a staff of "clinical transformation consultants" who are helping physicians retool their practices and the establishment of gain-sharing programs with physicians.
"We are partnering with our providers and helping them transform… "[The clinical transformation consultants] work in the areas the practices need," Donovan said of the 30-member specialized consultant staff. "That's a major commitment on the part of the health plan."
Highmark is in negotiations with several physician practices to establish gain-sharing programs, she said, noting that "high volumes" of patients are required to optimize the benefits for both payer and provider.
"It's a good tool to use," Piasio said of gain-sharing programs. "We're exploring them everywhere they make sense."
He believes medical homes are particularly effective in helping patients manage chronic illness in a way that improves quality of life and contains costs. "They need a great deal of coordination to make sure one condition is not affecting another," Piasio said of chronic illness patients.
"How we deliver primary care and how specialists view the world will be totally different than we have today. Otherwise, we will be just kicking the can down the road."
In addition to the clinical transformation consultants, Highmark is providing financial support to help physicians invest in the changes needed adopt the medical home model and operate within the new integrated delivery system.
Highmark has provided funding for electronic health record upgrades and developed "detailed analytics" to share with physicians to help them understand more about the medical needs of their patient populations. "We're providing that on our dime. We are fully supporting them on all fronts," Piasio said.
Early Results
About 850,000 Highmark health plan members are receiving medical services through 3,500 physicians at primary care medical homes. "It's a significant footprint," he said, adding the early results are promising. The payer has documented an uptick in "gradable quality scores" among practices that were already participating in quality programs," Piasio said.
And Highmark's medical homes are starting to pay off on the cost side. "For the most part, relative to the market, they are outperforming those who are outside the system. Our costs are trending below the market," he said.
Donovan said the startup phase of Highmark's ACO drive will take several years. "We're looking at this being a three-to-five year assessment," she said. Piasio believes sustaining and growing ACOs and other value-based healthcare delivery systems will take much longer.
"This isn't easy. There are a great many complex parts that go into how Americans get and pay for healthcare. If it got changed in a generation, that would probably be good," he said. "It's a huge endeavor, but what we're seeing early on is there is uptake… At least the train has started moving."
A survey designed to measure the level of trust that hospital executives have in health insurance companies finds several factors that contribute to low scores, including the length of time it takes for claims to be paid, and the rates hospitals and physicians are paid.
It may come as a shock, but new research confirms it: Healthcare providers do not trust payers.
Payers scored poorly on all three of the new trust questions in the annual National Payor Survey conducted by ReviveHealth, a Nashville, TN-based strategic communications firm and Catalyst Healthcare Research. The results from the final question, which asked providers whether a particular payer "balances its interests with ours and doesn't routinely take advantage of us," were particularly dire.
"I was surprised that the numbers were as bleak as they were on [that] last question," said Brandon Edwards, CEO of Nashville-based ReviveHealth. "It's very hard to lawyer your way around that, or to contract your way around that."
On a 1–100 scale, payers posted an average score of 47 on balancing interests with providers. "All scores were lower in this measure, suggesting a disconnect between the interests of payors and providers," the survey states.
ReviveHealth's "Payor Trust Index" crafted the trust questions in conjunction with Catalyst Healthcare Research. Slightly more than 200 health system and hospital executives participated in the survey, with respondents representing about a quarter of the country's hospitals, Edwards said.
High and LowScorers
In addition to the question about balancing of interests, the survey asked whether a payer made "every effort to honor its commitments" and was "accurate and honest in representing itself and its intentions."
The survey found "the level of trust that hospital executives have in the health insurance companies they regularly deal with is abominably low."
A comparative bright spot, Bloomfield, CT-based Cigna, led the pack with a 63.1 composite trust score. The average score for all payers was 53.2, with Minneapolis-based UnitedHealth Group garnering a mark of only 40.7.
The low scores don't bode well. "Trust is a critical ingredient for the parties to work together," said Dan Prince, president of Catalyst Healthcare Research. "This means there's a long road ahead."
Cigna played up its relatively positive standing among its peers in a media statement, saying "While ReviveHealth's new Payor Trust Index paints a rather stark picture, we're pleased that Cigna is perceived as the most trusted health plan," said John Wray, senior vice president for delivery system innovation and collaboration.
Last place-finisher UnitedHealth had this to say: "This small, narrow, non-scientific survey misses several critical components of the positive relationships that UnitedHealthcare has with most hospitals. It is not indicative of the strong connections we have cultivated with our network of more than 800,000 physicians and 6,000 hospitals. These collaborative relationships with providers are at the core of our work to improve quality for patients across the country."
Results Not Unexpected
Several factors contributed to healthcare payers' collectively poor performance, "including the length of time it takes to get paid, and the rates hospitals are paid for their services," the survey states.
"But new factors also play a role. Narrow networks, tiering, and changing the terms of provider contracts are among the unilateral changes that payors are making right now."
A pair of healthcare provider executives familiar with the survey said the findings are disappointing but far from unexpected.
"It doesn't surprise me," Debi Hueter, VP for managed care at Atlanta-based Piedmont Healthcare, said this week. "Everybody is talking about different funding methodologies… But we really haven't seen flexibility on the other side."
Hueter says payers are often unresponsive to providers' market-specific concerns during contract negotiations. "Those are your marching orders," she said of the conditions some payers set for their provider networks. "Obviously, that doesn't fit every market, every area… They're taking that box, putting it on the provider's desk, and you take it or leave it."
Some healthcare reform efforts have contributed to perpetuating a historically prickly relationship, she says. "Narrow networks have driven the payers and providers farther apart… We're both struggling with exchanges and narrow networks."
Clint Hailey, senior VP and chief managed care officer atDallas, TX-based Tenet Healthcare Corp., says providers and payers have been uneasy partners for decades. "It really has been that way forever," he said, adding that payers are in an unenviable position in US healthcare.
"They're in a tough spot. No matter how well they do, they start at a low point… Somebody's got to finance healthcare, and, for better or worse, health plans find themselves in that position a lot."
Hailey says the survey results are eye-popping given the pressing need for payers and providers to cooperate as they navigate the rapidly changing healthcare industry landscape. "It does scream for change," he said of the survey. "Something has to give. It doesn't mean they have to pay for more… What leads to relationships is mutual trust."
The Price of Mistrust
In strained individual human relationships, people either repair the damage or find new friends. Payers risk losing business partners and market share if they don't fix their broken images, Hueter said.
"They work for a for-profit Wall Street company. And you know there will always be an underlying we-have-to-keep-Wall-Street-happy mentality.
"We have to put the patient in the middle and decide what is best for the patient," she said. "It's got to be a long-term strategy, not a short-term strategy. That's just not in a payer's DNA…
"You will always have that yin and yang dynamic going on. We changed that by starting our own health plan, [with Wellstar Health System in 2012]" Hueter said. "We recognized change is coming down the pipeline. Every time we looked at our payer partners, they looked like deer in the headlights… We knew what we wanted to do. It's a physician-driven plan rather than a Wall Street-driven plan."
For the past decade, healthcare providers have been in the vanguard of efforts to combat the abuse and diversion of opioid pain medications such as Oxycontin. Now state and federal officials and health plans are joining the fray.
Oxycodone, 30 mg. Photo: CVS
For the rest of his time on Earth, one of my best friends will be walking the fine line between the life-preserving benefits of opioid pain medication and addiction.
I call my friend The Mayor of Martha's Vineyard. For The Mayor, powerful pain medications have been a blessing since 2002, when both of his lower legs were shattered in a horrific car crash on the island. The driver, one of his best friends, died in the driver seat beside him.
"My body will never be the same, and I need surgeries every two years just to be functional," The Mayor told me this week. He has been "tapered off" all opioid medication this year, but knows he will go back on oxycodone or Percocet following a hip replacement procedure in the fall, another consequence of the deadly wreck.
The Mayor is resigned to his need for opioid medication and the necessity to take steps to avoid addiction. A pain management doctor has been working alongside his primary care physician for the past three years, and monthly urinalysis testing is part of the pain doc's deal.
"That's probably the best thing as part of their treatment program," he said of the urinalysis tests, which not only keep patients honest but also provide pain doctors with solid data to help manage medication dosage. "And most people will do [the urinalysis voluntarily]. They are not addicts. They're law-abiding citizens."
Blue Cross Blue Shield of Massachusetts started ramping up efforts to help avert the misuse of painkillers about two and half years ago. "A small number of our members were responsible for a high number of our prescriptions," Tony Dodek MD, the Blue's associate chief medical officer and VP of medical quality and strategy, told me this week. "Those same numbers were driving up our costs."
The payer decided to help members find a balance between getting opioid pain medication when warranted, while avoiding the danger of addiction. A new painkiller prescription policy that applies to all members except cancer patients and the terminally ill has posted "remarkable results," he said.
Under that policy, health plan members trigger a painkiller safeguard program after they reach a 30-day treatment threshold. A threshold is described as any number of prescriptions in a coverage year that add up to 30 days of treatment with an opioid pain medication. Once a member reaches the 30-day threshold, the health plan requires pain management safeguards such as a treatment plan and limiting members to obtaining painkiller prescriptions from one physician.
Dodek says the new prescription policy has generated two positive results over its first 18 months:
Prescriptions of narcotic pain medications fell by 6.6 million pills
The company received only one member complaint.
"We had no disruption of pain medication for legitimate needs," he told me.
BCBS of Massachusetts' prescription policy also requires physicians to start pain medication prescriptions with short-acting formulations, which are generally less addictive than long-acting drugs. The policy shift, which applies to all members except cancer patients and the terminally ill, has resulted in a 50 percent reduction in prescriptions for long-acting painkillers, Dodek says.
And the health plan sends monthly letters to physicians about members who may be "pill shopping" for pain medication from several doctors simultaneously. "We see that in our claims pretty quickly," he told me, noting prescription claims are processed in real-time.
Another payer, Aetna, has launched "active surveillance" efforts on its members to help ensure that pain medications are not abused or diverted, Edmund Pezalla MD, MPH, the company's national medical director for pharmaceutical policy and strategy, told me this week. "We're looking for those [members] who have been getting a lot of narcotics at higher doses," he said. "We have a pharmacist who looks at this."
Pezalla says Aetna, which has 22.7 million medical insurance policy members and more than 600,000 physicians in the company's healthcare networks, reaches out to patients when painkiller abuse or diversion is suspected. "We offer patients counseling. We try to get to the patients, and assume they are people who need help." He notes that the health plan covers substance abuse treatment programs and can restrict a member's access to painkillers. "We can limit them to a single pharmacy or a single doctor."
While acknowledging that any snooping in members' claims data raises privacy concerns, Pezalla says health plans bear a responsibility for patient safety in the area of prescription medication.
"Safeguarding the privacy of our membership is very important to us," he told me. "But under HIPPA and other laws and rules, we can track anything that is part of the payment system or normal care."
Pezalla says Aetna is generally supportive of public policy efforts to address the abuse and diversion of painkillers, including state-based registries that track prescriptions of narcotic medications. "If a state puts a registry together, we will help them. We are here to help where we can," he told me. "The improper use of medication just makes it harder for the patients who need it."
Governors Take a Stand
In January, Vermont Gov. Peter Shumlin (D) devoted his entire state of the state address to the Green State's drug addiction crisis. In March, Massachusetts Gov. Deval Patrick declared an opioid abuse public health emergency in the Bay State.
"We have an epidemic of opiate abuse in Massachusetts, so we will treat it like the public health crisis it is," Patrick said in a prepared statement. His office announced a range of measures designed to combat the problem, including mandatory physician and pharmacist use of the state's narcotics prescription registry.
Background facts provided in the statement paint a dire picture of opioid abuse: "The use of oxycodone and other narcotic painkillers, often as a route to heroin addiction, has been on the rise for the last few years in Massachusetts. At least 140 people have died from suspected heroin overdoses in communities across the Commonwealth in the last several months, levels previously unseen. From 2000 to 2012, the number of unintentional opiate overdoses increased by 90 percent."
In April Patrick went so far as to order a ban on a new painkiller, Zohydro, until officials can "safeguard against the potential for diversion, overdose and misuse." Zohydro is a long-acting form of hydrocodone. (Vicodin is a short-acting form of the drug.) Federal and state officials, including Sens. Mitch McConnell (R-KY), Lamar Alexander (R-TN) and Tom Coburn (R-OK) and 29 attorneys general, are urging the FDA to reconsider its approval of Zohydro. The drug's maker says it is working to develop an abuse-resistant formulation of the drug.
Meanwhile, the Mayor of Martha's Vineyard hopes his governor can walk the fine line between cracking down on the minority of patients who abuse or divert painkillers, and the majority of patients who need pain medication to cope with arduous suffering.
"The percentage of people who take these drugs and abuse them is miniscule compared to people getting good treatment," The Mayor told me, adding a backlash against painkiller prescriptions is already having a chilling effect in the medical community. "They're just afraid for their jobs."
The impact of proposed changes to Medicare's Inpatient Prospective Payment System in 2015 will vary from hospital to hospital, but federal officials predict providers will take a $241 million payment hit next year.
Medicare and Medicaid have been under the budget knife for years. The proposed 2015 IPPS rules from the federal Centers for Medicare & Medicaid Services released last week have hospital officials asking a pressing payment question: How low can you go?
"It's really starting to chip away at hospitals," says Joanna Hiatt Kim, vice president of payment policy at the American Hospital Association. "We really can't pin it on CMS because they are implementing cuts in a statutory manner."
The IPPS applies to nearly 4,000 acute care and long-term care hospitals across the country. In the proposed rules for 2015, CMS presents two classes of factors that will affect Medicare payments next year: set factors that will impact all hospitals covered in the proposed rules, and variable factors that will differ from hospital to hospital.
The set factors in CMS' proposed 2015 IPPS rules establish a baseline 1.3 percent increase in Medicare payments. The elements of that baseline figure are as follows:
2.7 percent hike, "market basket" update
0.4 percent reduction, productivity adjustment
0.2 percent reduction, Patient Protection and Affordable Care Act
0.8 percent reduction, documentation and coding
Federal officials expect the net IPPS payment figure to be in the red because of several variable factors—mostly negative adjustments and penalties under Medicare payment programs. Those payment adjustments and penalties include ongoing cuts to the Disproportionate Share Hospital program that reimburses hospitals for uncompensated care as well as penalties for high rates of readmissions and hospital-acquired conditions.
The proposed IPPS reduction in HACs, which federal officials estimate at 0.3 percent, could be the most prominent pain point for hospitals, according to Kim and several other observers. She says large hospitals and teaching hospitals appear to be hardest hit. "If it's because they treat sicker patients, we don't think that's fair."
Peter Angood MD, CEO of the American College of Physician Executives, says reducing hospital acquired conditions is going to be a challenge for everybody.
"The complexities of reducing those HACs are tough," he said, noting reductions in readmission rates are easier to attain through relatively modest changes in programs and procedures. "It gets to the core of trying to improve the healthcare delivery system… Reduction in HACs is a longer term project. We've been on this journey for about a decade."
While Angood praised CMS for driving the effort to promote value in US healthcare, he said hospitals and other key stakeholders face short- and medium-term risk from the "dichotomous" payment system they face in the transition period. "CMS is using its platform effectively to shift us from volume to value… It's complicated for health systems to navigate both sides of that."
Two-Midnight Rule
The proposed IPPS rules are more about staying the course than breaking new ground, several observers say.
"It's 1,700 pages of a pretty boring rule," Eric Hammelman, VP of data analytics at DC-based Avalere Health, said Friday.
Anyone expecting CMS to chart a new course on its so-called "two-midnight rule" for hospital admissions is surely disappointed. Under the rule CMS set last summer, patients who stay at a hospital for a period of time spanning less than two midnights are generally considered appropriate for payment at outpatient rates under Medicare Part B. Inpatient hospital stays are reimbursed at the higher Medicare Part A rate.
Hospital Execs Hope for Two-Midnight Rule Repeal
In its proposal, CMS invites providers to offer exceptions to the two-midnight rule via email for inclusion on a list of procedures that are automatically designated for inpatient payment. But there is no new guidance on the rule.
"They didn't change any of the regulations," Paul Clark, a supervisor at Wolters Kluwer's Health Reform KnowlEDGE Center, said Thursday. "They just repeated guidance that RACs are at bay until March 2015."
Medicare recovery audit contractors are the biggest two-midnight rule losers for now, he says. "[Contractors] are not going to be making as much money. They are not happy."
Avalere's Hammelman says CMS appears determined to move forward with enforcement of the rule, which has drawn howls of protest from healthcare providers and their allies in Congress. "In their minds, this is a policy [CMS officials] have implemented." While recognizing there are exceptions to any rules, CMS has directed contractors to start looking at Medicare billing with the two -midnight rule in mind, he says.
The proposed IPPS payment statutory reductions such as those mandated under the PPACA and programs that will hit individual hospitals differently such as HAC penalties have been expected.
"It's all stuff that [CMS officials have] telegraphed," Hammelman said. And several quality programs such as HAC have the potential to take bigger and bigger bites out of bottom lines over time. "It will become a growing issue as we see hospitals face penalties in the six, seven, [or] eight percent range."
'Really Hurting'
The proposed 2015 IPPS rules cover several other topics for healthcare providers and other Medicare stakeholders to consider during the 60-day comment period that began April 30.
Wolters Kluwer's Clark says CMS appears to be trying to rein in appeals of decisions made at the Provider Reimbursement Review Board. "About a third of the newly proposed regulations apply to the PRRB," he said. "They're trying to eliminate certain appeals that providers can do. … In recent years, the PRRB has been trying to reduce the number of appeals they have to deal with."
Ongoing cuts to DSH payments will hurt hospitals in states where Medicaid expansion under the PPACA has been blocked, Clark said.
"One of the big issues in this one is going to be DSH reimbursement," he said of the proposed 2015 IPPS rules. "The assumption was the need for DSH payments was going to go down. CMS doesn't seem to be taking into account that the level of uncompensated care is not going down the way regulators, lawmakers and others had expected… For 2015, they're not making dramatic changes. It seems like they're going ahead with the existing formula."
The federal officials who drafted the PPACA expected states to expand Medicaid to more adults under a deal that has Washington paying 100 percent of the bill for the first three years. Federal support of Medicaid expansion is set to taper down to 90 percent in 2020.
"States that didn't expand Medicaid and already had a relatively sick population are really hurting," Clark said of states such as Georgia and Missouri, where hospitals are set to endure another round of double-digit cuts to DSH payments in 2015. "Struggling, marginal hospitals… the DSH payments may have been making them solvent. Those marginal ones are going to be in a bind."